As research shows, as much as 80% of consumers declare an increase in health expenditure and healthy food.* Therefore, the new Almette Light line is the brand’s response to the needs of people who focus on an active lifestyle, are interested in healthy eating and are characterized by care for the figure. It is worth knowing that the name ‘light’ was chosen by the consumers themselves in a special quantitative study. **
Almette is light … really light!
Almette is light, like any Almette cottage cheese, is made of natural ingredients, and its fluffy consistency guarantees 100% pleasure from food. We will not find thickeners or preservatives in it, it has reduced fat content, and increased proteins – in the case of a 45% natural variant, and in the case of the version with herbs 49% of the product energy comes from protein. We notice the high motivation of consumers to choose “light” products, considered more easily digestible. We know that more and more of them prefer reduced fat content and turn to high -protein options. Almette light – natural and with herbs – perfectly fit into these trends and allow us to reach people with various demographic characteristics that combine ‘the need for a healthy life’. In addition, fluffy cottage cheese perfectly complement the offer of ‘special diets’ by Almette, which has previously belonged to goat and lactose variants – says Sylwia Zimna, the younger manager of Almette.
