Prada announced on Thursday (10) the purchase of Versace for € 1.25 billion (about $ 1.38 billion, or $ 8.1 billion) from Capo Holdings, American group also owned by the brands Michael Kors and Jimmy Choo. The transaction, considered the largest in the luxury sector in 2025 so far, marks the end of Capri’s project to form a fashion conglomerate along the lines of the French LVMH and Kering groups.
With the acquisition, Versace joins the portfolio of Prada Group, which already includes the brands Prada, Miu Miu, Car Shoe, Church’s, as well as the candle team Luna Rossa and the Marchesi Confectionery. According to Andrea Guerra, CEO of Prada, the incorporation of Versace will bring “a new dimension, different and complementary” to the group.
Prada will finance the operation with debt, raising more than € 1 billion. The approval of the business was unanimous in the councils of the two companies, and the conclusion is scheduled for the second semester, subject to regulatory approval.
Versace, known for its striking style and distinct identity, faces Capri’s expectation of revenues of US $ 810 million in this fiscal year, compared to $ 1 billion in 2024. The brand was already seen as a potential acquisition potential since the Sale of Capri to the Tapestry group by the US regulatory agency.
The movement occurs in a moment of instability in the markets, with the impact of Trump government’s tariff policies, and reinforces the appreciation of the seal “Made in Italy”For Prada, it is a new attempt to integrate external brands into your business model-after unsuccessful experiences with Jil Sander and Helmut Lang in the 2000s.
In 2024, the Prada Group increased by 17% in revenue, totaling € 5.4 billion, driven mainly by 93% increase in MiU MiU sales. Analysts point out that despite the challenges to recover Versace, the operation can consolidate Prada’s position as a protagonist in the global luxury market.
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(with New York Times and Reuters)
