Lady Gaga YES, But fans who expected a special edition of the Carmed lip moisturizer, such as launched last year when Madonna performed in Copacabana, will be devastated. THE Infomoney It found that the pharmacist Cimed, the manufacturer of the product, was sought to develop a limited circulation that would be distributed during the singer’s passage through Rio de Janeiro, where he will perform next May 3. “But for copyright reasons involving a series of contracts, it didn’t go forward,” a source said. “I even had the box ready.”
Sought by InfomoneyCimed has only confirmed that there will be no limited edition of Carmed to the Lady Gaga show, without giving further details.
The lip moisturizer became a 2023 sales phenomenon in Cimed’s partnership with Fini bullets. Since then, a series of collabs It resulted in several versions sold for a limited time, turning the product into a collectible item.
‘Carmed Madonna’ the week the singer did the closing show of Celebration Tour At Copacabana Beach, in May last year. Only 25,000 units of the lip moisturizer were made available in pharmacies served by CIMED in the carioca neighborhood, Viação 1001 bus and flights from Azul (), partners of the pharmacist in the action. A busy item at the time that became rarity today, being sold on websites such as Free Market and Shoppee for over $ 600.
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In 2024, Carmed yielded revenues of R $ 404.5 million to Cimed, with growth of 18.6% over the previous year, according to the company. The brand is no longer limited to the lip moisturizer and prints other products from the company’s portfolio, such as the oral hygiene line (toothpaste and rinse), body perfumes (body splash) and makeup, with Carmed 3 in 1.
Continues after advertising
The most recent collab the brand went with Pet Love, with the launch of plush to pets in the shape of lip tubes.
