For the first time in 2018, FIFA offered media companies that would broadcast the spaces for its studios in Red Square, the iconic postcard of Moscow, Russia. Holder of transmission rights to Brazil, Grupo Globo could have its slot.
“The square meter was a fortune,” recalls Grupo Globo CTO, Raymundo Barros, in an interview on Google Cloud Next 25 ′. The company has decided on an intelligent technological solution to reduce costs: rent a 30 square meter studio at the tourist spot, next to Kremlin, and expand it virtually in its operation in Rio de Janeiro.
It cost the full year budget.
Its main newscast, the National Journal, would air around the early morning in Russia, at sunrise. “We rendering the virtual expansion of the red square to the television news. We did it in cloud and saw that the business was very easy,” says the executive.
It worked so well that for a month of the World Cup, the view in the virtual studio was always updated. “Then of course we started like this: ‘Ah, but it’s a beautiful day here in Russia, a shining sun. Our virtual studio is not the same, let’s render this sun. Now it’s raining, let’s render the rain.’
They were $ 380,000 in rendering for 30 days.
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It turns out that cloud processing, such as Google Cloud (), used by Globo, is paid according to the use and there is a calculation to understand when the returns are worth it and how to optimize them-it is named after technology sectors.
Years later, Barros tells the story with a good mood to explain the importance of limits to operate in a cloud environment in artificial intelligence times. He points out that there is a maturity process, a limit that is based on value generation, ROI (return on investment).
“Now, we can not fail to have exploratory actions. Especially in my industry, given the disruption power that technology brings, we have made some initiatives, naturally, with controlled costs,” he says. The company has already done tests and does not want to be after any competitor when it comes to creation of content with AI.
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The media giant recently performed a hackatonan intensive development and common solution event events in technology companies to produce content created entirely by artificial intelligence, along with Globo Studios and with the help of Google Cloud. It worked out. “The roi of this is literacy,” he says.
“From there, we are leaving for other experiences as well. Our goal, I would say it’s broader: not having, outside Globo, no one who knows more than us about the use of AI in content,” he says. “You can know the same, but not more.”
*Reporter traveled at the invitation of Google Cloud.
