Palmeiras and Roblox: How does the partnership with the online game work?

by Andrea
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Palmeiras e Roblox: como funciona a parceria com o jogo online? image

O Palm trees announced the entrance to the online game “Roblox”based on open world, where players from different parts of the world can interact. THE “Palmeiras Bloxverse” It will have attractions inspired by the history and idols of the São Paulo team.

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Is Palmeiras the first Brazilian to be in the Roblox universe?

In a publication held on the official website, the club stressed that it was the first South American team to participate in the Roblox universe.

However, Brazilian streamer Santos Masinha, creator of the Roblox Cup, explained that 11 other national teams are present in the online game: Grêmio, Youth, Sao Paulo, Athletico-PR, Fortaleza, Cuiabá, Atletico-MG, Bahia, Internacional, América-MG and Atletico-GO.

The Roblox Cup, even, was created by Masinha in 2023 and had global repercussions. In the first year of the tournament, Botafogo was the champion; In 2024, it was Flamengo’s turn to win the title.

In addition to the Brazilian teams, others also made/are part of the competition, such as Independiente, LDU, Boca Juniors, River Plate, Independiente del Valle, Peñarol, Argentines Juniors, San Lorenzo, Colo Colo and Olympia.

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What will be possible to see from Palmeiras on Roblox?

In the virtual environment, players will be able to visit a city created using the colors of Palmeiras, participate in themed mini games and access the team’s trophy room.

According to the club, the objective of the partnership between Palmeiras and Roblox is to “expand its innovation initiatives and reinforce its international presence”. The platform can be used by fans in Brazil or outside.

“We are excited to bring Palmeiras experience to Roblox, creating a space where our fans can have fun and interact with the club in a totally new way. Palmeiras Bloxverse represents more than a digital extension: it is a direct contact between the club and a new generation of fans,” said Palmeirado Coelho’s vice president of marketing and communication.

Palmeiras Bloxverse was developed in partnership with Rogue Unit, a game studio specializing in brand initiatives at Roblox.

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What is Roblox?

Roblox is a free and multiplatform game that allows you to create the virtual world of scratch, generating interaction with thousands of players. In all, it has over 700 million monthly active users.

It was created in 2006 for computers. In 2012, the first version for mobile phones, for iOS, and in 2014, arrived for Android.

Currently, there are already versions for Xbox One, PlayStation 4 and PlayStation 5.

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