Two different communication strategies gained prominence over the past week. According to the monitoring of more than 100,000 public groups and carried out by, the movement around the possible cancellation of () and the operation of against the mayor of Sorocaba, Rodrigo Manga (Republicans), starred in the debate on social networks.
Last Wednesday (9), for breach of parliamentary decorum. In April 2024, he.
The communication strategy adopted by the congressman and his party has been to activate the militant base to leave in defense of the deputy around the campaign “Glauber is”. Furthermore, . The movement was verified in the monitoring of Palver through videos and images being shared in the left groups in support of Glauber.
The right -wing groups took advantage of the subject’s engagement and mocked what they called the left hypocrisy. In videos that circulated in the messenger groups, Mrs Samia Bomfim (PSOL), who is married to Glauber, is accused of hypocrisy for defending the revocation of () and now arguing that he is spared.
In the video, it is understood that the motivation for the process of revoking Glauber and Zambelli is similar. The attempt to promote false equivalence is widely used on social networks to arouse the feeling of injustice, especially among people who do not have enough information to point out contextual differences.
Another case that repercussions on social networks was a. Mango bet on the videos prepared for social networks, especially and, in which the mayor has 3 million followers.
An interesting fact is that in the messenger groups, a wing of the right began an attempt to create a “vaccine” for the possibility of mango to become a reputational weight, either because of eventual convictions or breaking with pockets because of political decisions.
Through videos fired in right groups, mango is accused of being a “leftist” and pro-. With his image alongside President Lula due to deliveries, the video narration tries to associate the mayor’s image with that of a possible left infiltrate in pockets, but, as the narration suggests, “does not deceive.”
There is also a part of the right that defends the mayor, arguing that he is a political persecuted and that he is only suffering the operation for, ignoring the fact that the investigation began in 2022. The left also explored the case in the networks, mainly because of its connection with the former president, calling him “rot rot”.
Both the case of Glauber Braga and Rodrigo Manga managed to attract engagement from the right and left, increasing the repercussion on social networks. In the case of Glauber, the activation of militancy and congressmen around the “Glauber stay” motto. Already in the situation of mango, the creativity and exploitation of algorithms on social networks.
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