The tariff war unleashed by Donald Trump in recent weeks is having an impact on all corners of the planet. Lto the volatility of the markets before the advertisements -sometimes against- of the imposition of tariffs, or the subsequent tariff pause for three months for certain products, are not helping financial stability.
In any case, the commercial war is a fact, and Trump’s belligerent attitude in this sense is another reality. This is pushing numerous companies to choose one of the possible roads: Make drastic decisions or remain attentive to the movements and ads that continue to produce.
And the world’s best -known car brand has already taken yours. Ferrari, the crown jewel in the automobile sector, has already moved file with respect to Trump’s measures, and has done so forcefully: raising the price of almost all its cars by 10%.
Obviously, there are many edges to analyze in this decision, but it is assumed that Ferrari has studied them and has come to the conclusion that This is the most correct measure for both your own benefit as for its customers.
Flossbach von Storch sources, independent fund manager based in Germany, explain that “in the United States, The automobile sector and construction activities are likely to be the most affected (For tariffs). But also other manufacturing and services sectors, as well as final consumers, would assume, directly or indirectly, the cost of Trump’s protectionist mantra. “
And this impact on the automobile sector already seems a reality. At least in regard to Ferrari cars. With a statement, the Italian team He justified that the 10% rise to all models of his brand except Ferrari 296, SP90 and Rome, It is the most appropriate to counteract 25% tariffs imposed by the US government.
Remember that Ferrari’s business model is unique and It already has great visibility. In addition, 2025 and 2026 cars They are already manufactured and ready to deliver, so tariffs will have little impact in this regard. However, from the Italian firm they see the climb as necessary.
Therefore, the main note of experts is to point out Ferrari’s elasticity in demand, since a 10% increase could lead to buyers who are dissuaded to buy luxury items.
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