Research shows an impact on retail price increase, with chocolate leading readjustments
Retail sales during Easter 2025 should add R $ 3.36 billion, according to projection released on Monday (14.br.2025) by (National Confederation of Trade in Goods, Services and Tourism). The value represents a 1.4% retraction compared to the same period of 2024, with inflation adjustment.
The price variation of products associated with the date is pointed out as the main factor for the result. Chocolate, for example, should have a high average of 18.9%, the largest readjustment recorded since 2012.
The increase in prices is attributed to the appreciation of cocoa in the international market and the devaluation of the real, which went from $ 5 to $ 5.80 in the interval of one year.
Other traditional items should also increase, such as cod (9.6%) and olive oil (9%). The basket of Easter -related goods and services, consisting of 8 items, should record a high average of 7.4% compared to 2024.
The volume of imports follows this deceleration trend. In March, the entry of imported chocolates fell 17.6%, and that of cod, 11.7%, both in volume.
Among the states, São Paulo should concentrate the largest sales volume, estimated at R $ 923.29 million. Minas Gerais, Rio de Janeiro and Rio Grande do Sul follow, representing, along with São Paulo, more than half of the national revenue for the date. Bahia and Rio Grande do Sul should record the largest percentage declines in sales.
