Woo’s advertising, detained by NOS, did not please the National Union of the Prison Guard body, which threatened with precautionary action: “In advertising everything is not worth”.
Is “inspired by real facts” that very quickly associate with the controversy of the prison establishment Jewish Valleyin September.
The campaign of WOObelonging to NOSIt shows a distracted prison guard with a mobile phone while a group of five detainees uses a spawning to escape prison facilities. “When you’re not satisfied with the work, you are pleased with the net,” jokes the announcement.
A Advertising will be withdrawn From the air by the digital operator, after the National Union of the Prison Guard body threatened with a precautionary action to wage the announcement, whose Tom considers “unfortunate” and offensive.
“In advertising it is not worth everything. We cannot call into question the good name of the prison guard with this kind of advertising,” says Frederico Morais, president of the professional class representative union, to: “The fragility in which the situation left us is no longer enough, the more trying to make us chacota target,” he says.
“There are many ways to advertise, there are many ways to raise customers and this is not certainly not the right one.” He made a point of stressing the responsible.
Before the controversy, Woo retreated And he guaranteed the same newspaper that he would suspend the campaign, reinforcing that he never intended to offend the prison guards.
“We have the greatest respect for the work of the prison guards and the fundamental role they play in our society. It was never our intention to offend or devalue their work,” said the operator.
Woo defended however that the announcement followed the Tom habitual humorous of their communication and intended only to portray common situations of everyday life. Still, he chose to withdraw the content out of respect for targeted professionals and their mission.
“The campaign in question was conceived in a humorous tone, as usual in Woo’s communication, with the aim of illustrating everyday situations, not as critical. We sincerely regret that the campaign was interpreted differently from the intended one,” added the company detained by NOS.
