Z9 GT, from Denza
In Denza, Marca premium From BYD, it has just been released in Europe. The goal is to compete with German luxury car manufacturers, such as BMW and Mercedes, as well as reinforce their presence outside China.
BYD has just launched its high -end brand in Europe to face brands like BMW and Mercdees.
The highlight this bet as ironic, insofar as, at some point, the Denza was a joint-venture (joint venture) 50/50 with Mercedes.
Now the brand premium It is fully detained by BYD; And he officially made his debut in Europe at the Brera Design Week in Milan, which took place last week.
Alfredo Altavillathe group’s special counselor to Europe, said that Denza “will anticipate the technological characteristics that will later appear in BYD brand cars.”
Regarding car sales, the company is expected to start its European trip, by the end of the year, with the electrical version The battery of your sports van Z9 GT 1,000 horsepower.
Although BYD intends to start production in its first European factoryna HungaryAlready in October, the first models Denza will be manufactured and issued from China.
In March 2026, it is expected to operate a second BYD factory in Türkiyewhich will be able to produce 500,000 cars a year.
It will be difficult to compete with Denza
As noted to New Atlas, Mercedes, BMW and even Audi will hardly compete with Denza in terms of prices.
In addition, BYD is far ahead of its European counterparts in terms of technological progress. For example, BYD has recently revealed its new battery system, which, it is reported to be able to charge an electric car in.
Their plans followed to build the Bigger Battery Exchange Network From the world, in.
“The goal is to make Denza a premium full line brand,” said Altavilla, noting that the brand addresses both younger consumers and technology and conventional premium customers.
A significant effort on the part of other car manufacturers will certainly be necessary to match the Denza at all above points.
Last year, BYD sold over 4.2 million cars worldwide, with over 90% of these sales occur in China. Currently, the company has three brands: Yangwang, Fang Cheng Bao e Denza.
