MRV () has even been $ 2.6 billion in paid stock of unlimited land and now works to reduce this number. At the end of 2024 this number was R $ 2.387 billion and the company’s formal goal is to reach R $ 1 billion by the end of 2029.
“The company’s money is no longer to buy land. It has done too much, now is the opposite direction,” said Rafael Albuquerque, director of real estate development of the company.
Part of this Landbank should be ‘consumed’ by releases – MRV foresees 40,000 a year in the coming years. But the company will also sell land to meet the goal that has pledged to beat.
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“It is not something that, culturally, is part of our history. Over 45 years, MRV bought a lot of land, but it did not sell, it was never our habit,” explained the director.
Lands that have sales price of the apartment outside the lane 4 of Minha Casa Minha Vida are part of MRV’s “divestment”. MCMV areas for releases considered more “complex”, and expected in addition to 2028, will also be for sale.
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The “torneir” of shopping, in turn, is closed. “Now it’s just going to be exchange or a little money on a very specific land or another, paying after the launch,” explained Albuquerque.
Last year, 87% of land purchased by MRV were EAA META exchange purchases for this year is to reach 90%.
