The hotel industry has good expectations for Easter weekend, anticipating an occupation of 73% and an average price of 161 euros, says the Portuguese Hospitality Association (AHP).
In a statement, the association indicated that its latest inquiry, “Balance Sheet & Easter Perspectives”, points to “an Easter with good expectations, both during school holidays, April 7 to 21, and on weekend, from 18 to 21 April”.
According to AHP, which collected data from 307 associated tourist projects, “the forecast national occupation rate, for school holidays during this period, surrounds the 73%”, and “the average national price (ARR) can be fixed, according to the reservations pending until April 13, the closing date of the 152 euros”.
For the Easter weekend, forecasts also show an average occupation of 73%, and “the reserves ‘on the books’ were, on the date, at 64%” and the ARS 161 euros, “nine euros higher than the ARS scheduled for the vacation period”.
The analysis by regions “confirms wood as the most sought after destination, with 83% expected occupancy rate and a 152 euros ‘on the books’.
The association also said that there are also Greater Lisbon, with 78% planned occupation and the highest average price in the country: 210 euros, and the Algarvewith 72% reserves and a 138 euros.
Other regions such as North (71%) and Azores (70%) “also have good occupancy perspectives, although with more moderate average values”.
As for the center (56%) and the Alentejo (61%), “although they record growth in reserves” still have levels of occupation below the national average, and in the case of Alentejo is “plywood with higher values in the forecast”.
AHP also revealed that, during the school holidays, the national market “continues to join the top 3 of the emitting markets, pointed by 77%of respondents, such as the United Kingdom, to 51%, and the US, pointed out by 44%.”
The US stands out in some regions, pointed out by 69% of respondents in Lisbon, such as the United Kingdom, nominated for 98% of respondents Algarve and 91% of the wood.
“As for Easter weekend, Portugal is kept with the same percentage of respondents, rising Spain, mentioned by 47%,” virtually the same as the United Kingdom, with the US and Germany to remain “as relevant international markets, with significant presence in various regions of the country.”
The main reserve channels remain Booking (95%), followed by the own hotels (90%) and Expedia (38%) websites, AHP said.
Regarding the performance of the sector at Carnival, from February 28 to March 4, this “proved positive for the National Hospitality”.
According to AHP, the main markets were Portugal, Spain and the USA, and in “some regions, such as the Algarve And wood, markets like Germany and the United Kingdom also stood out. ”
The occupancy rate (TO), in national terms, was 65%, “with the regions of Madeira (80%), the Setúbal Peninsula (69%) and Greater Lisbon (68%), to pull the average up”, with the lowest region to be the Azores.
The average price per room (ARR) was 122 euros, said the association, pointing out that “it was in Greater Lisbon that the highest value was found, 161 euros.” In Madeira and North the values were 134 euros and 130 euros, respectively.
RevPar (recipe for available room) was at 80 euros nationwide, having been “higher in Greater Lisbon and Madeira, reaching 110 euros and 107 euros, respectively.”
Cited in the same note, the executive vice president of, Cristina Siza Vieira, stressed “the growing weight of last-minute reserves, which have been gaining expression in recent years.”
“It is therefore expected that, in some regions and hotels, the occupancy rate approaches 100% as we approach the Easter weekend,” he concludes.
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