New Judicial Varapalo for Google. The judge in charge of analyzing and a group of states for the abuse of dominant position in digital advertising has declared to the company the sentence of federal judge Leonie Brinkema, 80, declares the company responsible in two of the three markets analyzed. Google was already declared in another case for exercising an illegal monopoly in the searches market. A new process is now opened to analyze the measures to be imposed on the company.
“The plaintiffs have shown that Google has deliberately incur
“For more than a decade, Google has linked its advertising server for editors and its advertisement exchange platform through contractual policies and technological integration, which has allowed it to establish and protect its monopolistic power in these two markets. Google further consolidated its monopolistic power imposing anticompetitive policies to its customers and eliminating desirable characteristics of their products. In addition to depriving their rivals of their rivals Competing, this exclusive behavior substantially harmed Google’s client editors, to the competitive process and, ultimately, to information consumers on the open web, ”he concludes.
The judge, therefore, dictates that The company violated the antimonopoly law in advertising exchange markets and tools used by websites to sell advertising spaces, known as advertisements. However, he said that the company did not meet the definition of monopoly in a third tool market used by advertisers to buy graphic ads.
However, the concrete measures to be adopted will be subject to a new process with allegations of the parties before the final judgment. According to the Department of Justice, Google Plan consisted, on the one hand, in neutralizing or eliminating competitors of advertising, real or potential technology, through a series of acquisitions; And, on the other, in exercising their domain in all digital advertising markets to force more editors and advertisers to use their products and, at the same time, disturb their ability to use competition products.
That is the point where the other case is more serious, in which Google was declared guilty of monopoly: the searches market. To unlink your Android search engine, and to break the agreements with Apple and other companies so that their browsers use Google as a default search engine, among other remedies. A sentence is expected in the coming months.
The cases against Google are part of the offensive government of Joe Biden in that battle had as main ram aletes a, responsible for the Federal Commerce Commission (FTC, in its English acronym) and the team of the Department of Justice. The oral view of the FTC case against Meta for the purchase of Instagram has begun this week in Washington with the statement as a witness of the company’s founder and CEO, Mark Zuckerberg.
