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For three days, Rio Branco will be the scene of a global movement that turns ideas into opportunities and connects people through art, technology and culture. It is the World Creativity Day, the largest collaborative festival of creativity and innovation on the planet.
Via Verde Shopping, address of the best brands and reference in comfort and experience for the Acre public, will be one of the official spaces of World Creativity Day, with activities scheduled exclusively on April 21. The festival, which takes place from 21 to 23 April in the capital, is part of the largest collaborative creativity movement in the world, held simultaneously in more than 65 cities across the country.
At the mall, visitors will be able to follow the game championship and participate in a conversation with game developers, exploring the scenes of creation and career possibilities in the technology and innovation industry. It is an opportunity to experience unique experiences in a welcoming, modern and thoughtful environment for the well-being of all.
“We believe that creativity transforms and approaches. Being one of the hosts of the World Creativity Day reinforces Via Verde Shopping’s commitment to initiatives that inspire, connect people and generate new opportunities. Our space is always open to actions that value local talents and offer striking experiences to our audience, with comfort, quality and purpose,” Daniel Ferreira, Via Verde Shopping marketing coordinator.
In addition to Via Verde, the program extends to four other places in the city: Lake, Horto Florestal, Clícia Gadelha and Sesi Hub, with more than 50 free activities such as workshops, creative fairs, cultural presentations, conversation wheels and sustainable experiences.
The action is organized by the Institute Valendo Creative Economics of the Amazon, responsible for mobilizing the event also in Manaus and Porto Velho. Recognized by the United Nations (UN) through Resolution 71/284, World Day of Creativity and Innovation celebrates creative potential as a path to human, social and economic development.
Registrations to participate in the activities are open and can be made on the website of the Institute Valendo Creative Economics of the Amazon, the World Creativity Day 2025 maintainer in the Amazon capitals.
The complete program, with dates, times and places of activities, can be checked at valendo.org.br or directly at the link :.
About Via Verde Shopping
Project administered by Alqia, one of the main shopping mall administrators of the country, Via Verde Shopping was inaugurated in November 2011, on Via Verde, the main connection highway of the city of Rio Branco with cities in the interior. The shopping center conquered the Acre consumer for the exclusivity of national brands, food, leisure and cinema, being the only mall in the state. Whole families attend the mall, including pets. To follow the news, access Instagram @viaverdeshop.
