There is something in London almost as common as the famous telephone booths and two red -story bus: betting houses.
Every neighborhood has a –wikipedia tells me it’s over a thousand. They are easy to identify: they have flashy façades and tacky signs that are destroying from the friendly brown brick houses.
Around 10am, I pass in front of what is near my house. Through the glass, you can see a dark room with horsepower photos – they love to bet on races – and game machines. A man in the window serves a cane old who enters to make a little one.
What a gambling of unlucky public health issues, everyone knows. Two million people are at risk of becoming addicted to England, according to the Public Health System (NHS). It seems much more, given what has been going on in football for decades. If in Brazil, problems multiply, and the theme has returned to sports headlines with the investigation of the Federal Police involving Bruno Henrique, from Flamengo, there are good and bad examples coming from what the English have learned, and effects on players and fans. Even the country that invented this sport suffers to deal with the Bets Prague.
Since 2014, the English Football Federation (FA) prohibits those involved with football – in the referees, coaches, referees, betting on sports competitions or issues around the world, and sharing privileged information that benefits gamblers. The FA, the British government betting committee and betting houses can find out if anyone violates the rules.
Punishments are harsh when taking into account a player’s career time. There are many cases. Kynan Isaac of 7th Division Straford Town was banned for ten years for taking a yellow card on purpose at the England Cup. Ivan Toney, from Brentford and English selection, even bet on his own club, and was reduced to eight months of suspension because he was diagnosed as an addict in gambling. Lucas Paquetá of West Ham, accused by FA to have taken yellow cards to benefit relatives who would have made bets, awaits sentence, and can be banned forever from football.
In 2023, British universities experts measured the number of bets related to ten Premier League matches, including all clubs. The study revealed that logos appeared up to 3,500 times in a TV game – uniforms or advertising signs. On average, one every 16 seconds.
In the same year, the Premier League clubs decided to ban sponsorships from the front of the shirts, valid from the 2026/2027 season. I heard the comment that it is like “put a band-aid on a broken leg,” as bets can announce on advertising sleeves or signs. This season, half of the clubs have betting houses like master sponsors.
The solution seems to be long and complex. You need to join education on the subject, from the base to the professional, to such hard that make the player be afraid of losing his career and not wanting to risk. It is mainly responsibility for clubs and federations – which employs it and profits from it.
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