Madeira hotels are preparing for the arrival of more American tourists. In the middle of the trade war, the region will have, from June, direct flights from New York and the tickets are already being sold.
Madeira bets on these links to diversify dependence on European tourists. The new route starts in June and, for now, is selling well. There will be eight thousand US tourists who are expected to arrive at the three direct weekly flights with a departure from New York. The call will last all summer.
To conquer this new market, Madeira also reinforces the strategy with a new route to connect the archipelago to the Algarve.
The number of American tourists spending vacation in Madeira has increased in recent years and is already very significant in five -star hotels such as Savoy Palace.
The trade war has not yet affected demand, but hoteliers admit that, in the face of uncertainty, it is best to be prepared. The panic effect can affect the economies of the main broadcasting markets of tourists, such as the United Kingdom and Germany.
Currently, it is mainly Europeans who fill the hotels of Madeira. In addition to the United Kingdom and Germany, they also come from France, Poland and the Portuguese market itself. The United States is at the moment the sixth most important market for Madeiran tourism.
