This week opened the registration for the journey of AI for journalistic business, a free program that aims to boost the digital transformation of 100 communication vehicles in Brazil in 2025. Registration for the first stage is open until April 25.
40 participants will be selected for the first two classes, which will start in May. In September, there are three more classes.
The initiative will offer practical training in and data analysis, focusing on increasing revenue, audience engagement and operational efficiency of journalistic organizations. In addition to live sessions, participants will feature individual mentoring conducted by experts.
Laboratories will cover from introductory notions to advanced general intelligence uses, undergoing customization tools and monetization strategies.
At the end of training, vehicles will have the opportunity to submit projects developed throughout the program to receive specialized technical consultancy, focusing on the practical application of solutions in their operational routines.
“With this initiative, we want to support Brazilian vehicles to explore this in a practical and strategic way, helping to ensure the sustainability of the sector,” says Natália Mazotte, Google Brazil news industry relationships.
The registration form is available in this.
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