Estádio da Luz – Sport Lisboa e Benfica Stadium
Eagles are negotiating the sale of the rights of the name of the Estádio da Luz with Allianz, in a business that should total 70 million euros.
The Stadium of Light You can change your name next seasonwith Benfica in advanced negotiations to close a naming contract with German insurer Allianz. According to the newspaper, the conversations have been taking place for several months and are moving to a positive outcome and can mark the end of the historical designation of the stadium inaugurated in 2003.
Allianz, based in Munich, is not new to this type of partnerships, having its name associated with several world renowned stadiums. Examples include Allianz Arena (Bayern Munich), Allianz Stadium (Juventus), Allianz Riviera (Nice), as well as partnerships with Rapid Vienna, Palmeiras, Sydney FC, Minnesota United FC and even English -team ribbi stadium in London.
These contracts are generally highly profitable. Bayern Munich and Juventus are the clubs that receive the most with these agreements – about 15 million euros per year. The exact values of the possible agreement with Benfica are not yet public, but the amount is expected to contribute significantly to the Light Club finances.
According to, the only obstacle to the agreement will be the amount paid per year. Benfica will be demanding about 7 million euros per year, with a minimum duration of 10 years. Allianz is willing to pay the total cake of 70 million euros, but requires the contract to be 15 years.
The possible sale of stadium naming is part of a broader strategy of asset appreciation and increased revenue from the incarnate direction. In addition to the commercial exploitation of the name, Benfica plans a future expansion of the Estádio da Luz, which can pass from the current 65 thousand for 70 thousand placesthus increasing your ability to generate revenue in games and events.
