The rapper is her new ambassador and the central figure in the campaign of the renowned house series.
The American artist, who is the first and only, to date, to win Pulitzer Award, is going to start working with the new advertising campaign that is expected to be released within the week.
Cooperation from 2023
The rapper’s relationship with him began in 2023, when he attended the Met Gala who honored him and wore a quilted leather jacket from then -creative Virginie Viard director. Later, Chanel commissioned Dave Free (American director and music producer) for showing his high -end sewing show, in January 2024, to draw their backdrop to include a bright Chanel pendant and a short film titled The Button.
The first glasses campaign with Kendrick Lamar is said to have been shot by fashion photographer Karim Sadli.
Chanel: timeless heritage
“Chanel House has a timeless legacy and this is always something I can support. Since they didn’t make men’s clothes, I knew it should be glasses, “the American rapper said.
“More than a simple fashion accessory, glasses are part of Chanel’s charm and appear regularly on the catwalk,” Chanel Fashion President Bruno Pavlovsky said.
The award -winning artist made a great success last year with his song “Not Like Us”. The cowboy rapper has won 22 Grammy and a Pulitzer Prize for the 2017 Damn album. He has also founded the creative PGLang studio along with Dave Free and has won six Cannes Lions awards, awarded to artists who stand out in creative communication and advertising.
