Big names from Faria Lima are keeping an eye on the growing demand for athletes – especially football – for heritage management services. Players such as XP and Galapagos have made recent movements in the segment and are already approaching R $ 3 billion under management, while Family Offices independent have fortunes in homes of hundreds of millions in custody.
Players and their entrepreneurs beyond financial management itself. In most cases, Family Offices offer legal, accounting advice and even a “financial concierge” to manage employee payments and expenses.
“The sports arm comes from this need to embrace more, be more advisor and support this profile,” says Galatico Capital CEO Viviane Leal. It was the executive who took care of the career of star Ronaldo Phenomenon, with whom he founded the R9 Heritage and Financial Management, a Multi Family Office (MFO) that merged with Galapagos Capital in 2024. At Galatics, there are $ 1.5 billion under management and an expectation of reaching $ 5 billion in two years.
Under the deal, Family Office follows in control of the five -time world champion and takes advantage of the Galapagos structure to keep offices in Europe and the United States, as well as the dedicated teams of the manager herself. “Everything we need we have here and we have gotten a cross selling Very large in the areas, which benefits our client, ”says Leal.
“These sports, entertainment, artists, influence, gamers activities are being increasingly professional over the last few years,” says XP’s Wealth Planning head, Renato Folino. In March this year, a management service for athletes, artists and influencers. Family Office already serves six players and is approximately $ 1.6 billion under management.
“The idea of Xplay came up because we realized that this was a growing market in Brazil,” says Folino. The initiative is transverse in the company’s business units and, outside the MFO, can also be adequate to minor heritage from retail.
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By managers ‘assessment, Family Office services have gained space on the players’ agenda in the middle and end of career – usually at the time of 30 to 40 years – concerned about maintaining income after hung the boots. A study by the National Bureau of Economic Research shows that approximately 16% of professional athletes face financial difficulties two years after retirement, and about 78% when three years after.
“Today the athlete arrives for us with a half -formed heritage and needing someone to take care of it, needs someone expert. He arrives at the end of his career or retired,” says Somma MFO director, a Multi Family Office dedicated to players, Rodrigo Scussiat.
According to Scussian, the house with $ 500 million under management usually works with athletes whose assets is close to $ 30 million. There is no rule as to the minimum equity for a manager to operate as MFO – at XP, for example, liquidity to access family office services is $ 100 million.
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One of the pillars of “360º Management” proposed by athletes’ MFOs is the administration of payment and fixed expenses. “The part of Concierge, Cash Flow, Account Payment, Employee and Real Estate issues. We help to manage the entire cash flow of the family. In this niche, this is perhaps more important than among other customers we serve here. There are often up to 20 family people who depend on that person, ”says folic.
The entrepreneurs themselves in many cases are responsible for looking for managers. The idea is that they can stick to their main attributions, avoid conflicts of interest and seek a partner who expands the possibilities of services to their customers.
Legal and accounting services
In addition to Concierge, legal, accounting and administrative services are in the managers’ portfolio: athletes who make career outside Brazil may need complex corporate structures to avoid high taxes, for example, while their assets may be in financial institutions around the world.
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“Today we have just over 35 athletes in more than 15 countries. In Europe, Asia, the United States, in Brazil, obviously,” says Wealth and CSO Head of Onfield Investimentos, an MFO that was born specializing in athletes and expanded for actual actual actions, Bruno Venditti. The company has R $ 600 million under management and started with the service of expatriate athletes – soccer are most, but there are players, including modalities such as handball and volleyball.
Preference for real estate and diversification challenge
In the financial management of assets, a challenge is to adapt good investments to the athlete’s preferences and get some level of diversity in the wallet. “The athlete is bold to win and conservative to lose,” says Venditti.
Property comprise between 70% and 80% of customer assets among some of the houses consulted. “This is very bad to generate liquidity in the period the player needs,” says Viviane Leal of Galatics Capital. “We have talked about these percentages and we can talk more and more about products, talk about fixed income, economy,” he says. Investment decisions are always from athletes and managers do not maintain the values in custody in products offered only by their homes.
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XP and Galapagos are some of the increasingly attentive eye examples of Faria Lima to the football industry. Your M&A and Credit structures, for example, can be accessed by athletes looking for equity and debt assets.
