With over 200 restaurants around the country, McDonald’s has become one of the most recognized restoration chains in Portugal. Since it has arrived at the domestic market, it has kept a strong presence with consumers, offering quick and family options that marked generations.
Customers who attend McDonald’s restaurants in Portugal may notice a difference in prices from now on. The brand has announced a change that affects some of the most consumed products in its establishments.
Inflation begins to feel in fast food
The simple hamburger, which has been associated with low prices for years (1 €), now costs 1.80 €. The traditional cheeseburger, in turn, is € 1.90, well above those practiced just a few years ago.
Increased prices in McDonald’s menus reflects the difficulties that the restoration sector faces due to inflation. Costs with ingredients such as meat and bread rose, forcing the chain to adjust the value of its most emblematic products.
Climbs also affect other items
In addition to hamburgers, there are other products to be increased. Small potatoes, for example, now appear at € 2.10, and snack wraps exceed € 2.40. These changes show that the so -called “economic” menus are ceasing to be.
Change causes surprise among consumers
Many customers used to pay less for a quick snack have been surprised to see the new prices on self -service screens. Although they are still accessible to other products, the climb is noted.
For years, simple hamburgers and cheeseburgers cost between € 1 and 1.20 €, becoming icons of brand accessibility. This time now seems to have been behind, giving way to values that approach 2 euros.
Trend accompanies the rest of Europe
Portugal is not a single case. In several European countries, including Spain, prices also rose, according to the. There, the simple hamburger went from 1 € to 1.45 €, which caused similar reactions to those who have been registered here.
According to IA’s latest data, restoration prices and the like has increased in Portugal in recent months. The climb is attributed to the increase in energy costs, labor and food goods.
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Classics like Big Mac also got more expensive
These are not just the economic menu items to change. The most compound classics, such as Big Mac or MCWRAPs, also rose, reflecting a general repositioning of the brand on the market.
McDonald’s keeps bet on combined menus
Despite the climbs, the chain continues to offer promotional combinations that include hamburger, drink and follow -up. However, even these options have cost significantly more than a few years ago.
Comparison with competition not always favorable
Direct competition, such as Burger King, has similar prices, but with punctual variations depending on the location. Still, the differences between chains are now less relevant than in the past.
While some consider that increases are understandable taking into account the economic context, others feel that fast food is no longer a truly economic option.
Food away from home weighs more and more
For many families, eating out became an expense to consider. Rapid restoration no longer represents the cheap alternative of other times, and there are those who start choosing to take food from home or cooking more.
Expectations for the future remain uncertain
It is not known as far as this climbing trend can go. For now, Portuguese consumers adapt to menus where a simple hamburger costs 1.80 € and a cheeseburger almost reaches 2 €. It may even be the end of the well -known “European”.
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