Agreement aims to integrate advanced technologies to customize content and engage globally viewers
The NFL (National Football League) has expanded its partnership with Adobe, as this Wednesday (23.br.2025). The agreement involves the use of AI (artificial intelligence) to develop forms of interaction with fans. The initiative is part of the League strategy of applying technology in stadiums and digital media.
With the new collaboration, Adobe becomes NFL’s official partner. The League and its 32 franchises will have access to Adobe tools for targeted content production.
Adobe Experience Cloud will be used in project management, audience development, campaigns, content creation and performance analysis. Adobe Express will provide NFL theme models for fans to create teams and players publications.
The partnership also projects the expansion of video production to the international public through the NFL Technology Innovation Hub. The NFL OnePass app, operated with Adobe technology, will offer content adjusted to users’ preferences. NFL correspondents and selected players will use Adobe solutions in creating and editing materials, including shoe design.
Adobe also maintains partnerships with other sports organizations such as Unrivaled, National Women’s Soccer League (NWSL) and Women’s Fa Cup, focused on content production and relationship with the public.
“Everything we do starts with the fan – and today’s fans, especially the next generation, want to engage in their own terms, in ways that are deeply personal, expressive and unique.”said Tim Ellis, NFL Marketing Director.
“We could no longer be excited about becoming official NFL partners and bringing the best of Adobe technologies to fans of NFL globally – inside and outside the stadium.”Said Rachel Thornton, senior vice president and director of marketing at Adobe Enterprise.
