A Welter It was an iconic brand of clothes and accessories that marked the 90s in Brazil. Founded in 1987, the brand stood out for its Colorful, stripped and young clothingcapturing the spirit of the time that valued freedom of expression and individual style. The name “Pakalolo” is a Hawaiian slang that refers to a relaxed lifestyle, such as surfers.
Among the most well -known pieces of the brand are inventist symbols, such as high -waisted pants, t -shirts and backpacks and colorful cases.
The brand became known for its bold and creative printswhich often incorporated elements of nature, surfing and pop culture – such as Disney characters like Mickey and Goofy.
Among the young entrepreneurs who founded Pakalolo in the late 1980s were Carlos Alberto de Oliveira and José Carlos de Souza. With brand growth, other investors and partners joined the business.
Pakalolo also stood out for betting on innovative advertising campaigns on television and magazines aimed at teenagers, such as Whim. For those who lived in the 1990s it is difficult not to read the slogan “Pakalolo de Bem with Life” Without humming the TV advertising jingle.
In the late 1990s, however, the brand began to face financial and management difficulties, the result of increasing competition and changes in consumer preferences.
Continues after advertising
In 2005, Pakalolo was bought by the Marisol Group, which tried to relaunch the brand and reposition its products in the market. Despite the efforts, Pakalolo’s new phase did not recover the previous success. Today, Pakalolo pieces are found for sale in thrift stores.
The brand remains in the affective memory of Brazilians, as a symbol of fashion and style of the 1990s, evoking nostalgia.
