Paulo Cunha / Lusa
The party leader arrives, André Ventura
André Ventura is the party leader who has the largest number of views on all social networks – with a large distance to his political rivals.
Mariana Mortágua was right: André Ventura is really .
A new study by ISCTE revealed that the arrival leader is the political leader who dominate views on social networks.
These data are included in a report prepared by Medialab, ISCTE Communication Science Studies Center, made in partnership with the National Election Commission (CNE) and the Lusa Agency to identify and measure the impact of misinformation on the May 19 Legislative Campaign.
According to this report, on April 14 and 20, André Ventura was the party leader who made more publications – always close to three dozen – and that obtained More views In the four social networks analyzed: Facebook, Instagram, X (former Twitter) and Tiktok.
On Facebook, Ventura had 9,000.106 Views Last week, far from the Prime Minister, Luís Montenegrowhich was in second place, with 273.048and the secretary general of the PS, Pedro Nuno Santosthird, with 255.981.
Venture far above views
The nine million Ventura views on Facebook are more than nine times higher than the number of views of all other party leaders: the leaders of PSD, PS, BE, FREE, CDS and PAN, together had 724,079.
Ventura is the only party leader who, in all social networks, reaches levels of visualizations in the order of millions, while all other party leaders are over the thousands.
No Instagramthe arrival leader had about 5.4 million views (Mariana Mortágua, from the Left Block, in second, had 332 thousand).
In Tiktok, it had 2.2 million and, at X, close to 1.5.
André Ventura’s publication on Facebook Mais Vista, with 898,769 views, was made on April 16, which criticizes statements by the director of the Migration Observatory. The report states that “the issue of immigration was the one that boosted André Ventura.”
Mariana Mortágua in Second
Among the remaining party leaders, Mariana Mortágua is the one that gets the most visualizations to follow André Ventura, second on Instagram, X and Tiktok. Only on Facebook does the BE leader not be in second place, being surpassed by Luís Montenegro.
Montenegro Tick Tykk
Among the leaders of the two main parties, Montenegro is little active on social networks – made a maximum of nine publications and No account on Tiktok -, but still, “records a high number of views” on Facebook, Instagram and X.
Pedro Nuno Santos, even though he has a “consistent presence on all platforms”, always being between third and fourth place, has “more modest visualization levels, between 110,000 registered on Network X and 255,000 on Facebook”.
Strongest block of X
At the level of parties, the He arrives It was also the party that More views managed to achieve in virtually all social networkseven though they do not reach André Ventura’s magnitude.
On Facebook, the party’s page had 4.7 million views, which downloaded to 2.1 on Instagram and close to 1.6 on Tiktok.
Only in X is it that the arrival is dethroned in the viewswhere the left block was first, with 706.563, followed by the liberal initiative, with 683.150.
“Arrives and Ventura Go on“
In an interview with Lusa, Gustavo CardosoCoordinator of the Medialab Project, explained why he arrives and André Ventura have so many views on social networks compared to other parties and politicians.
In football language, he said, Arrives and Ventura have “adherents or cheerleaders”they are “permanently in campaign”, while the other parties “have partners”, less active.
“Who shares [nas redes sociais] No arrival are essentially adept. It is a structure that works in inverted pyramid, but for the diffusion”Sintetizes Gustavo Cardoso.
The National Elections Commission (CNE) and ISCTE’s Medialab, in partnership with Lusa, are monitoring social networks to identify and measure the impact of misinformation on the May Legislative Campaign, extending until May 24.
TikTok para o bem
If sometimes it is accused of being a social network promoting misinformation; others Tiktok can also be friends with democracy.
The application announced this Tuesday the launch of the electoral center – a space within the app where users can find only reliable electoral information during the campaign.
“From April 22, an electoral center is available in the application, with the objective of facilitating access to credible information about the voting process and the elections”, reads in the company’s statement, quoted by Lusa.
In order to ensure the visibility and ease of access to this center, Tiktok will classify the highlights of content related to the 2025 Portuguese legislative elections, “acting as a portal to the electoral center, offering users access to comprehensive electoral information”.
In addition, the application also identified state media accounts and accredited them with “verified” seals to authentic accounts, while requiring content breeders to sign information generated by Artificial Intelligence (AI).
How to use?
In any video related to the elections will appear, in bassone footwear message who says “Get information about the elections in Portugal”.
When clicking, one goes to a page that says “2025 legislative elections of Portugal”, where they appear Videos that help detect fake news.
As explained by detail, you can also access this separator by writing in the research bar “Election Center”.
