Nissan
Historical crisis in the car brand after breaking with Renault and failure in the union with Honda. Losses can reach up to 4.7 billion euros.
Leadership turmoil and profit breaking have stirred Nissan. However, now the break in profits in the third largest Japanese car company can be 10 times higher than expected, and may reach, according to the historical breaks of 4.7 billion euros.
“We are taking the prudent measure of reviewing our prospects for the whole year,” said the brand’s Mexican CEO Ivan Espinosa.
“Now, we foresee a significant net loss for the year, mainly due to a large impairment of assets and restructuring costs as we continue to stabilize the company. Despite these challenges, we have significant financial resources, a strong product pipeline and the determination to recover Nissan, ”he added.
And no wonder: the company has a real “rope around the neck”, and for the unfolding it is outlining a plan to cut 9,000 jobs and move away from fossil fuels, Betting on electric vehicles.
“If this situation continues forever, It can be a fatal blow to Nissan, In the sense that it will run out of money and get in non -compliance, ”says analyst Tatsuo Yoshida.
Emrpesa can still be affected by the rates imposed by Donald Trump. Nissan manufactures cars at Tennessee, USA, which gives it some protection against tariffs. He produced 524,000 vehicles in the US, of the 924,000 he sold in the country in 2024.
However, Nissan has already reduced the production of its best -selling model in the US, SUV Rogue made in Japan due to the impact of tariffs.
After having separated from the Renault group, the company, and now faces fierce competition. Your recovery plan is underway, and now it is left to know if it will be enough to detangle Nissan from the various knots that hold it.
