A stretch criticism that is made to motoring as a sport is that it awards the best cars. Who has the upper equipment wins, or almost always. Well, that’s precisely why the sport has the name it has.
Therefore, much more human would be athletics, as long as obviously still disputed by people, not robots, as seen the other day in China. Here, victory is the exclusive consequence of the athlete’s effort.
But especially for founders, athletes can take advantage of technology that is starting heavily on tennis. In comparison with motorsport, sneakers could be the tires – or more than that: the teams.
Validated the approach, Asics would be McLaren, which currently leads the Formula 1 builders championship in the Boston Marathon, fetish of the amateur marathon runner and at the same time important stage of the “circus” of high performance athletics, played last Monday (21), gave Asics in the men, with the victory of –Surpress! Kenyan John Korir.
Korir used a variation of the Metaspeed, “Superenis” family with carbon plate and weight that can reach, in the Sky+version, at 188 grams. The height of the sole, which now barely scares those who the other day shocks minimalist sneakers, hits 39.5 mm on the heel.
On the official Asics website in Brazil, models from Metaspeed Sky Paris and Edge Paris cost $ 2,199.00.
In the female, the winner, Sharon Ledi, Kenya, of course, used an Under Armor Velociti Elite 3, 250 grams. In Brazil, the Elite 2 model is sold at $ 1,999.99 on the brand’s official website.
Victory in High Performance has an appreciable sales appeal, considering that the superstar’s tennis are almost without delay to stores – and therefore, to us, amateurs. What people who normally don’t have to win a second or two in a three -hour race let’s do with these sneakers, well, this is another story.
Okay: The great task of marketing, if I remember the first classes of the Master Marromeno I have cursed, is to transform desire into necessity. In other words, someone already talked about it in the 19th century.
We adapted to everything, they say, but I follow faithful to the most conventional sneakers, without a license plate, but even these today look more like clogs because of the height of the sole. They sell what the industry calls “responsiveness”, the ability to offer extra propulsion because of the material used in the sight, already compared by trampoline evaluators.
It would be very happy with the wave of minimalist sneakers, which was overwhelming for a decade and a half, but which left no record, at least in Brazilian multi -brand stores. The propulsion was due to the muscles of the foot, stimulated precisely by the absence of a cushioning between it and the floor.
In an irony of history, Asics has as some of its iconic models the historical and minimalist Tiger Mexico 66 and Tiger Pinto, the latter celebrated on the cover of the Great Best Seller of the race, the “Complete Guide of Running” by James Fixx, launched in 1977.
Fixx was already critical of the drop, the difference of height and the foot fingers, which was beginning to emerge in the models of his day. He asked for a heel to play the floor almost.
They would think today that Fixx would be talking Greek. Or a language of some original people who do not even their descendants understand.
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