The premium pickup brand is the new official NFL sponsor in Brazil for the 2025 season. With the agreement closed last week, the company will be in the second edition of NFL Sao Paulo Game, which will take place on September 5 at Corinthians Neo Chemistry, as part of week 1 of the regular American football season.
The Los Angeles Chargers team will be the team designated as a “principal” for the game in Sao Paulo, but the opponent has not yet been defined. Last year, in the first NFL game in all its history in Brazil, Philadelphia Eagles – which would close the season as the Super Bowl champion – beat Green Bay Packers 34 to 29.
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With the new agreement, NFL reaches six sponsor brands in Brazil: XP, Perdigão, Fit, Snickers, Pizza Hut and Ram.
NFL has grown increasingly in the Brazilian market and has stabilized as one of the most loyal sports audiences in the country, reaching the mark of 36 million fans. RAM highlighted in the announcement of the agreement that its new 1500 pickup, which has the engine Hurricane 6 biturbo 3.0, has been a sales success since it was launched.
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“RAM and NFL are brands that arrived in Brazil to establish new standards of excellence in their respective segments, each in its own way. The union between the two icons has happened naturally and we are very happy with the partnership. We hope it is the beginning of a very successful story,” said RAM vice president in South America, Juliano Machado.
The brand’s Vice President of Marketing and Communication in Latin America, Alessandra Souza, stressed that NFL “talks to a very qualified audience, which we want to impact” and that “League puts us in contact with this audience and offers us a number of opportunities to present all the refining and ability of RAM pickups”.
