Rio de Janeiro – Web Summit Rio 2025 won the first time in Brazil a trail dedicated to energy transition. This Monday (28), the discussions were about how Artificial intelligence It can boost efficiency in the generation, transmission and distribution of energy, while intensively consuming energy resources.
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“Brazil has a clean energy matrix, with large participation in renewable sources, and this can help the country to be an important destination for investments in Data Centers”Said the Secretary of Science and Technology for Digital Transformation, from the Ministry of Science, Technology and Innovation, Henrique Miguel.
The impact of Artificial Intelligence on Business was also present in the discussions of the event. In a streaming panel, the director of Amazon Prime Video In Brazil, João Mesquita, noted that AI is accelerating the global releases of the company. “Before, we took months to voice and subtitle movies for the international market, now we do this in a matter of seconds,” he noted.
For Manuel Belmar, director of digital products from Globo, The new technology revolutionizes the creation and distribution of content. “This impact not only the way of producing content, but also how you build the viewer’s user experience to build a personalized relationship,” he said.
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The Web Summit Rio 2025 was still the scene of important ads, such as the operator’s $ 1 billion investment Of courseon its clear cloud platform. According to CEO of Claro Companies, Roberta Godói, the goal is to expand the access of small and medium enterprises to the cloud computing platform of the telephone operator. According to the executive, the funds will be directed to infrastructure, improvement of usability of applications and improvement of services and service.
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This includes the development of Claro’s data centers, as well as partnerships with other players, such as Oracle, AWS and Huawei, as well as the creation of a service center, the Claro Companies Digital Solutions Hub. “The SMEs represent 97% of CNPJs in the country and we want to serve all segments of this universe of potential customers. To do so, we will prepare to meet the various profiles of this audience,” said Roberta.
Communication and engagement
In addition, Web Summit Rio has received digital influencers such as actress Giovana Antonelli, to talk about communication and audience construction. The actress uses the Manychat tool to connect to followers directly.
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“It’s no use having talent if anyone listens to you. And influence goes far beyond talking, you need to know how to listen to your communities,” said the actress. “From the moment you understand this, you have more engagement, connect more and more with your audience.”
The singer Ivete Sangalo was also at the event this Monday.
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Designing the results of the 2023 to 2028 editions of the Web Summit Rio, the technology event should generate an impact of R $ 1.8 billion on the economy of the state capital, according to a study by the Municipal Secretariat of Development of Rio, Invest.Rio and Riotur. Only Brazilian tourists will move R $ 700 million in the period.
This year, 1,397 startups from 43 countries participate in the event, an increase of 31% compared to the 2024 edition; And 34 thousand visitors are expected until the 30th. The good results motivated the renewal of the agreement between the organization of the Web Summit and the Rio de Janeiro City Hall.
At the opening of the event, on Sunday, Mayor Eduardo Paes and Minister of Science, Technology and Innovation, Luciana Santos, announced a new five -year agreement with the organization to hold the event in the city. This year, Invest.Rio maintains a booth dedicated to business capture for the city, Rio Capital of Innovation.
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“Seeing Web Summit Rio grows up and gaining global relevance with each edition reinforces the city’s protagonism in the innovation scenario,” said Sidney Levy, president of Invest.Rio.
For Minister Luciana Santos, events such as Web Summit Rio are essential to position Brazil among the protagonists of the most dynamic chains of the global economy. “There is no perspective of a nation project that is not inserted in this movement,” said the minister.
“Therefore, support for startup, technological parks and innovation centers is strategic for the country,” he added, highlighting the R $ 760 million in investments in the National Fund for Scientific and Technological Development, intended for new parks and innovation centers.
