Some of the announcements promoted real or fictitious government programs, embodied public and private institutions and even “manipulated the image of political leaders with artificial intelligence” “
The Government of Brazil wants to force the American technology to take action against ads circulating on Facebook and Instagram platforms that use official symbols and brands to perpetrate “financial blows”.
The Federal Attorney General of Brazil (AGU) stated, in a statement issued on Monday, that it seeks, through a public civil action, to “curb misuse” of the image of the federal government and the national authorities in “fraudulent ads published on social networks Facebook and Instagram”.
A study from the Federal University of Rio de Janeiro (UFRJ) identified “at least 1,770 fraudulent ads” of this type published on the platforms referred to in order to apply “financial blows” to users.
In the opinion of AGU, a body that judicially represents the Brazilian government, the target ad verification system is inefficient, which contradicts the terms of use of both social networks.
In this sense, the action aims to require the goal to pay a compensation for “collective moral damages for the violation of legal consumer protection rules against misleading advertising”.
The AGU maintains that “mostly mostly, fraudulent ads, some of which were still active in early April, were” easily perceive “and, therefore,” should have been identified if there was a more efficient analysis by the company. “
“If there was a minimum of zeal from the defendant company in an activity that generates significant revenues, such announcements could never be published,” said the complaint.
Some of the announcements promoted real or fictitious government programs, embodied public and private institutions, and even “manipulated the image of political leaders with artificial intelligence.”
The UFRJ study indicated that most of these announcements promoted “an alleged right to withdrawal of values by the population, promising the release of money by paying a false service fee.”
“Advertisers unduly exploited public policies aimed at financial inclusion to apply scams to Brazilian citizens by probing advertisements on goal platforms,” says the action.
Regarding the use of images of public figures manipulated by artificial intelligence, AGU considers that the goal has a technical capacity for “the adoption of additional detection and prevention measures”, as the company itself recognized, based on measures that are being implemented in the European Union, the UK and South Korea.
