Sport will pioneer in a new ticket sales system through WhatsApp. The functionality will be conducted by the team of Recife in partnership with the Brazilian company Imply Tecnologia, from an integration with its Elevenketkets platform. The tests start next month.
Currently, the company is responsible for ticket sales, membership management, facial recognition access control and benefit programs. With the new functionality, ticket purchase can be done entirely by WhatsApp, without having to access other sites or applications.
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The project is made possible by Fintech Z.ro Bank, which developed Z.ro Bot, a generative artificial intelligence robot capable of interacting with users on WhatsApp and conducting them during the purchase process. The solution was designed to integrate service to the environment already known by the fans.
The operation will be as follows: the fans of the Pernambuco team starts a conversation in the official number of the club, is attended by a chatbot that identifies the user and presents the available options. Identity validation will be done with CPF recognition and, in specific cases, facial authentication.
The buyer can select the match, the stadium sector and the number of tickets. Payment will be completed in the application itself, with options such as PIX, credit card or balance of the partner program. Upon confirmation, the digital ticket will be sent by WhatsApp.
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“We are launching the sale of integrated WhatsApp tickets. Our goal is to simplify the experience of buying technology tickets. With artificial intelligence and focus on safety, we seek to make the process more accessible to the fan,” said Trioni Paz Ortiz, CEO and founder of Imply.
Edísio Pereira Neto, CEO of Z.ro Bank, stressed that the solution follows trends of e -commerce. “The experience provided by Z.ro Bot inside the Eleventicket platform offers a more fluid buying journey using a channel already consolidated among users,” he explained.
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The launch of the functionality coincides with the creation of the Sport Recife Innovation and Technology Department, which will be led by Vice President João Marcelo Barros. The initiative is part of the club’s new membership program. “We are expanding the modernization of services to the fan, with investments in structure and technology to offer practicality, safety and transparency,” said Barros.
Sport President Yuri Romão reinforced his partnership with Imply as part of the continuous improvement strategy. “Sport has as its priority to improve the experience of fans, seeking quality, agility and safety. The partnership with Imply, which began in 2022, contributes to integrating processes such as tickets, access control and membership management,” said Romão.
IMPLY ELEVENTICKETS operates in the ticket sales market, access control and membership management, serving federations, clubs, stadiums and arenas in Latin America. The company has worked with organizations such as Conmebol and FIFA and was a pioneer in the online sale of football tickets in Brazil in 2007. In 2024, the company operated 424 games in 18 championships and sold about 10 million tickets.
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With the start of operations at Sport Recife, the functionality is expected to be expanded to other clubs and events in the coming months.
