The Telefónica Board of Directors has decided on Wednesday to Domingo Corral as a fiction and entertainment director of Movistar Plus +. After a long time as a promoter of original projects on this Spanish digital platform of streaming, which covers from even more recent titles such as winners y Corral leaves a key position in the decision of the contents in Movistar Plus+. They are replaced in the double direction that audiovisual producers Jorge Pezi and Hugo Tomás have exercised so far, according to platform sources. The first will be responsible for the fiction division and the second entertainment and non -fiction.
Jorge Pezzi has worked during the last two years as the CEO of the audiovisual producer Boomerang TV, a company integrated in the French group Mediawan and creator of recent series such as (TVE) or Between lands y Alba (For Antena 3 and available in Netflix), as well as entertainment formats such as and The voice (Antena 3). Before his entry in Boomerang TV, Pezzi was a partner of Lacoproductory until his purchase by the Poorm Group (editor of El País). For its part, Hugo Tomás has been since the summer of 2024 executive producer in ITV Studios Iberia, producer of programs such as The hunter (Tve) y The voice, In collaboration with Boomerang TV. During his more than 25 years in the audiovisual sector, Tomás has also worked on other producers such as Mediacrest and Shine Iberia.
Although the effects of change in the programming of Movistar Plus+ will take time to be visualized given the great advance with which the consumption grills of consumption are raised streaming, The total difference between the profiles of Domingo Corral and those of Jorge Pezzi and Hugo Tomás advances in the consolidation of the was then when the board of directors of Telefónica approved the appointments at the proposal of Marc Murtra, relief of José María Álvarez-Pallete in front of the operator since the beginning of the year, of Javier de Paz-the telephone councilor linked to the PSOE-as president of Movistar Plus+ and the journalist Daniel Domenjjó as his CEO. Sources of the platform predict that this new change in the second level of managers is the beginning of others that can end later form the new structure.
After several years as head of original fiction of Movistar Plus+, Domingo Corral assumed a double direction of fiction and entertainment in the spring of 2023. It was then that Jorge Pezzi, his substitute in the position in the fiction branch, arrived at Boomerang TV after having founded the producer with José Miguel Contreras, director of content of the editor group of El País until the end of last February. Before, Pezzi had developed his career between the world of advertising and audiovisual.
In a recent interview with the portal Produ, Pezzi stated: “We from Boomerang do everything. We make comedy, we make melodrama, we make daily series. We are attentive to all those who believe. Above all we seek the demand of customers more than the drive of producers.” In another recent interview granted to Aimar Bretos in the SER chain, the Pezzi predecessor in office, Domingo Corral, reflected on the industry: “I think that things that really deserve more than entertainment have an artistic ambition.” He added: “One of our works is to surprise the viewer, give them things that they don’t even know that they want. As you base yourself only in data, in algorithms, in the past, all you do is reproduce the past and not surprise.”
