Rio de Janeiro – O Web Summit Rio 2025 It was not limited to business on the last day of the event, this Wednesday (30). Behavior and digital culture They were also the subject of discussions, with debates and presentations on life on social networks, the power of influencers and the impact of networks on mental health.
On the central stage of the event, the actress and activist Taís Araújo eo ceo yes L’Oreal Brasil, Marcelo Zinetdiscussed the transformation of beauty standards in the country and the role of content creators in this paradigm shift.
Zinet spoke of the most diverse beauty, L’Oreal Brasil program in partnership with the Tiktok and Moverwhich has trained and accelerated the career of 50 black content breeders. Today, influencers add more than one million followers and increased the performance of their content after the project.
For Taís, bring diversity and representativeness in the communication of brands make Brazilian consumers feel more represented. “This makes the public feel contemplated by companies and that the brands are seen more sympathetic to consumers,” he said.
For Zinet, L’Oreal learned a lot in contact with influencers, especially about the behavior of the Brazilian public.
The risks of hyperconnection to mental health
With over 30 million followers on Instagram, the digital influencer Bianca Andrade, the pink mouth, He noted that social networks brought unthinkable opportunities to her, a woman from the periphery. However, it showed concern for excessive connectivity.
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“Our brain is rotting with excessive information. We are close to those who have a cell phone and far from those with our side,” said Bianca. “Social networks have changed my life, but people need to have moments of disconnecting and turn off their cell phones, if not, in the long run, we all lose.”
Another weight influencer on the web Summit Rio, Jade Picon He stressed the importance of preserving mental health in the age of hyperconnection. “We are exposed to criticism all the time, with a huge workload and this is not a problem with me, it is from everyone,” he said.
Digital responsibility
The responsibility of those who use networks as a content creation platform was also discussed at the event. One of the largest influencers of the games No country, Bruno Playhard He noted that the creation of content with responsibility is fundamental. “It guarantees more success and a longer longer career,” he said.
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Dividing the stage with Bruno, another gamer influencer, JokerHe remembered that his parents told him to stop when he spent hours and hours in front of the screen, playing video games. “They were right,” he said. “It is our responsibility as influencers warn the public in the transmissions about the need to disconnect, talk to someone, share problems, remind people that they are not alone,” he said.
Brazil leads Devs community in Latin America
In addition to the problems of digital life, the Web Summit Rio was also the scene for technological innovations driven by Artificial intelligence. “Brazil has the largest AI developer community in Open Source in the world and the largest in Latin America, is investing in infrastructure and has abundant resources in clean and renewable energy,” he said Shelley McKinleyCLO (Chief Legal Officer) da Girubthe largest open -source AI community, responsible for the creation of the Copilot platform, in an interview with Infomoney.
“There are 5.7 million developers in Brazil, and the number of Brazilians in AI projects grew 41%, with a 55% increase in the number of contributions to projects,” added McKinley. “This gives the country conditions to stay at the forefront of the development of this technology.”
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Meanwhile, the Meta Bet on opening the code of its platforms to democratize access to artificial intelligence solutions. On the central stage of the Web Summit Rio, MARA Fourvice president of the goal for Latin America, spoke about the company’s strategy. “We want small businesses to have access to tools that simplify the development of their own AI solutions,” he said.
According to Maren, the Llama platform, which is reaching the fourth version, already has about 1.2 billion downloads. “This allows organizations such as the new school, in Brazil, to develop solutions such as Alfa Tutorial, which develops tailored activities for students based on the analysis of thousands of class plans,” he said.
Digai vence about the website Pitch Summit
Artificial intelligence also stood out on the Web Summit Pitch, startups held throughout the event. Of the three finalists, two companies had their proposal for business, AI -based solutions. In all, there were 1,400 startups registered and 35 selected for presentation during the Web Summit Rio 2025. Digaícompany focused on conversational AI for business, with solutions for recruitment and debt renegotiation.
