Date is one of the periods of greatest movement in commerce, especially in digital retail; Onsckers should be aware of false websites, misleading promotions and phishing attempts
With an increase in, experts warn of greater risk of fraud and offer guidance to consumers and retailers protect themselves. Commemorative dates, such as the, represent one of the periods of greatest movement in commerce, especially in digital retail. But the growth in sales volume also brings a warning: the increase in online and fraud. According to Serasa Experian’s Identity and Fraud Report, more than half of Brazilians (51%) suffered coup attempts in 2024. Axur cybersecurity survey also shows a worrying scenario: Last year there was a 26 -time increase in card data exposure and 13 times growth in 2023.
These data light the warning to and shopkeepers, especially on dates with large volume of transactions. “If a criminal uses someone else’s data to buy online, the store can be held responsible, especially in cases of cartoons,” explains Adilson Neves, Commercial Director of Fintech Paytime.
For retailers, one of the main recommendations is to invest in robust authentication payment systems, such as the 3DS protocol, which adds an extra verification step. It is also important to have anti -fiprude tools capable of identifying unusual behavioral patterns – such as a purchase far above the site average – and block suspicious transactions in real time. Another feature that has gained space is the payment link, especially suitable for those who sell through social networks, such as Instagram and WhatsApp. It offers greater control and security, both for those who sell and for those who buy.
Consumers should be aware of false websites, misleading promotions and phishing attempts – a blow to which criminals are reliable companies to steal data. According to Kaspersky, the world recorded 893 million phishing attempts in 2024, up 26% over the previous year. Brazil follows among the most affected countries.
Paytime’s director advises that the consumer always check the store’s reliability and avoid clicking on SMS, email or messaging applications. “If in doubt, prefer to enter the store address directly in the browser,” he says. Another caution is with the form of payment. According to Adilson, the credit card is still the safest method, as it offers more possibilities for contestation in case of fraud and usually has consumer protection programs. Pix and debit, on the other hand, have less reversal resources.
