Companies claim that import rates can affect the price of products; Fabricas are located in Asian countries
Nike, Adidas, Under Armor and Puma companies have asked the US government to exempt imported shoe tariffs. According to the portal Bloombergthe group sent on 3rd (29.ab.2025) a letter in which they claim that the taxes imposed by the Government of Donald Trump (Republican Party) to countries in Asia may impact the price of products.
The letter was sent through Footwear Distributors and Retailers of America. The group states that the tariff measure is a “Existential threat” And it can lead companies to end operations in the country.
According to brands, without exemption, manufacturing would have to be transferred to US territory, which would require “significant capital investment and years of planning to change suppliers”. The text indicates that companies would not be able to absorb new costs while adapting their business models.
“If the current situation continues, American workers and consumers of shoes will suffer”the companies say.
Farm Fabricas
The product manufacturing system of footwear companies is mostly leased in Asian countries, whose raw material and labor are cheaper. The most sought after countries for the São Vietnam function (total tariff of 46%), China (total rate of 145%) and Indonesia (total tariff of 32%) – target nations of the new tariffs imposed by the Trump government.
Brands have stated that the situation is an “emergency” that requires “immediate action and attention” from the government.
In addition to factories in Asian countries, footwear industry production employs thousands of people in the United States, especially in design, marketing and distribution.
To date, the new Tarump rates are frozen until July 8, except for China. The US President announced the suspension of measures for 90 days in April after pressure from the international community. During the period, countries pay rates of 10%.
