Artificial Intelligence (AI) has been used in different areas of human knowledge. One of the fields in which most recently demonstrated was in color psychology, that is, in the study that evaluates how its favorite color influences its emotions, decisions and behaviors.
Using data collected from various psychological studies and personality tests, AI crossed chromatic preferences with cognitive and emotional performance levels. The investigation, highlighted by the Spanish newspaper points to curious statistical relationships between certain colors and intelligence.
The analysis has no absolute value nor should it be interpreted as a diagnosis. However, it presents correlations that deserve attention, especially with regard to how visual preferences may reflect personality traits and mental capacity.
Colors that may indicate lower performance
Among the data collected by the same source, three colors often arise with less positive results in creativity tests, problem solving, or emotional intelligence. These colors are brown, gray and black.
Brown, although often associated with nature and safety, was identified by AI as a color that, when preferred, may indicate less mental flexibility and lower levels of creativity.
The gray, being a neutral and little striking hue, appeared related to lack of initiative or less motivation. People who indicated this color as a favorite tend to reveal lower mental energy levels.
Already black, despite being linked to elegance and sobriety, showed correlation with more negative emotions, such as pessimism or distancing. AI associated this preference with weaker performances in emotional intelligence tests.
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Colors associated with greater intelligence
On the opposite side of the chromatic spectrum, AI found five colors with a constant presence among people with better cognitive and emotional testing: blue, green, yellow, purple and orange.
Blue, linked to tranquility and concentration, was especially common among individuals with strong analytical capacity and emotional stability. It is also a color that favors work and learning environments.
The green stood out for being associated with balance and mental organization. People who refer to this color as a favorite demonstrated, according to the study, greater adaptability and good performance in memory tasks.
Yellow, living and energetic, appeared among the favorites of individuals with great creativity and innovative spirit. This color was also associated with people with greater enthusiasm for intellectual challenges.
Emotional personality and chromatic choices
Purple, historically linked to intuition and deep thinking, was identified as a color chosen by people with high emotional sensitivity and good empathy capacity.
Orange, on the other hand and intensity, was associated with agile mental profiles, with greater easily in communicating and performing tasks in dynamic or group environments.
Despite the identified trends, the The economist It stresses that experts recall that preferences for certain colors can change over time, influenced by the personal context, culture or even the emotional state of the moment.
It is not a rule, but it can be an indicator
It is important to emphasize that this study conducted with the support of AI does not intend to label people based on visual tastes. It is only the identification of statistical patterns, which can offer new tools for human behavior analysis.
Intelligence is a complex feature, influenced by multiple factors, including education, the environment and even mental health. The colors we use or prefer can be just a piece in a much wider picture.
A new way of understanding the choices
This type of research may have application in areas such as educational space design, recruitment, or even marketing, but does not replace individual assessment by professionals.
AI remains a developing tool, capable of recognizing standards in large amounts of information. In this case, color analysis may contribute to a better understanding of the relationships between aesthetics, emotion and mental capacity.
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