Bruno Rossini, the company’s director, says goal is to attract 30% of establishments in the country do not use delivery applications
99Food, food delivery platform, returns to the market in June 2025. It will be the goal of expansion for restaurants that do not offer delivery service per application. The company’s communication director, Bruno Rossini, 41, told the Poder360 that 30% of industry establishments are out of this type of convenience. There are about 400 thousand developments.
The 99 for Restaurant Registration on Tuesday (29.abr.2025) with exemption from fees, which will last at least 2 years. According to Rossini, this will allow restaurants to have “Delivery prices that are the same as stores or at the service counter”.
The 99food relaunch in June will be the 2nd attempt of 99 in the delivery market. The company had launched a delivery platform in 2019 ,.
Bruno Rossini stated that 99food ceased to operate at that time because he considered the unfavorable segment. But, according to him, the rules have improved today.
In 2021 the (Administrative Council for Economic Defense) decided to exclude contracts, the leader in the market. In 2023, it determined that exclusivity can exist in a limited way.
“Digital platforms […] end up becoming a true promotion and customer acquisition machine [para restaurantes]”declared Rossini.
The delivery market moved about $ 40 billion in 2024, with 15% growth compared to the previous year, according to data from (Brazilian Association of Bars and Restaurants). The 99 rate of exemption from exemption can make room for the company in a sector dominated by iFood, which has approximately 80% of the Brazilian market.
Watch the interview (33min34s):
Chinese company Didi Chuxing, owner of 99, operates in food delivery in Mexico and is a market leader. “We make millions of deliveries per month, have over 700,000 restaurants registered on our platform ”, Rossini said.
Read below excerpts from the interview:
- rate exemption – “The goal is to offer to the most profit restaurants […] And, especially, fairer prices for those who buy food”;
- duration – “There is no way to predict [para além de 24 meses], But our commitment is always to offer the best conditions in the market, as we do in other services”;
- urban mobility – “We are in over 3,300 cities in the country. In 2024, we made 1.4 billion races for our 55 million customers”;
- payments – “We have 20 million active customers with more than $ 1 billion deposited in the 99pay accounts”;
- advertising – “Let’s use all communication and marketing arsenal tools, from more traditional channels such as TV, online, to brand activation tools. When we remove the rates from the restaurant, it can [ter] Delivery prices that are the same as menus in stores or counter. This today is not the reality of the market. We need to create campaigns that demonstrate that we are bringing alternatives to food delivery that are affordable”;
- junction of services – “It is our vision of the future […]. When we start combining, for example, the 99Food with 99Pay, what benefits I can offer to our customers ”;
- motorcycle transportation – “It is the type of fastest growing urban mobility in Brazil and growing in 99. We are already the leader in both races and national coverage, in over 3,300 cities. The 99Moto is mainly connecting the periphery of large cities with public transport centers. There is still plenty of space to grow”.
