Warning another tariff war – and this time Donald Trump has nothing to do with it. Food delivery apps started an offensive to gain a space dominated with IFOOD, which today has more than 80% of this market, according to calculations by the Brazilian Association of Bars and Restaurants (Abrasel). For this, companies use a strategy that consists of zeroing taxes charged to restaurants. Rappi officialized yours on Monday (5).
From today, Colombian startup will only charge the payment fees for new entries that use the platform by the model full servicein which Rappi operates the logistics of delivery.
This rate is currently 3.5% and, in practice, for every $ 100 on sale, the restaurant has $ 96.50. Until then, the establishment received R $ 83, as it still had to pay intermediation and delivery fee – values that rappo it.
“Starting this Monday, the plan is valid for new entrances. Between May and June, we will migrate contracts from the restaurants that are already on the platform, in a phase. [as taxas] For everyone, ”said Felipe Criniti, CEO of Rappi, to Infomoney.
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But there is a counterpart. “The restaurant needs to have the cheapest prices, always on the platform,” he said. The idea is that the values will be closer than the establishments charge in the sale of the salon or counter. In delivery apps, prices are usually between 20% and 30% more expensive, precisely to embrace the rates of this service.
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Although, territorially, is the largest of the nine countries where Rappi operates, Brazil still represents only 15% of the business of startup. And while in other geographies the vertical restaurant accounts for up to 80% of app deliveries, there is no more than 20%.
By zeroing rates, the company expects to double its current base of 30,000 active restaurants by the end of 2025. In three years, the goal is to grow by ten times the participation of this vertical in the company’s business here in Brazil. For this, Rappi will allocate 40% of the investment plan of $ 1.4 billion for this strand.
Currently, 80% of Rappi’s revenue in Brazil comes from the supermarket delivery, pharmacies, pet shops and e-commerce, as well as the rapid 10-minute delivery, which includes some restaurants such as Habib’s and Burger King.
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99 Enter the battle
It was not just Rappi that showed its weapons in the new tariff war. 99food also announced the exemption of restaurant fees and tuition, in a strategy to earn market.
According to a statement, lent Zera additional charges from traders, such as commission and monthly, to attract 400,000 establishments and millions of customers excluded from platforms
The 99food strategy was started last week, with plans to be the cheapest alternative for food delivery to traders and consumers, as well as profitable for delivery.
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By the plan, restaurants that register on the platform will be exempt from committee payment and tuition for two years. According to the company – who already has a portfolio of 55 million registered users in the superplicative – eliminating the additional costs practiced in the domestic market rescues many traders who were excluded from the system.
“All restaurants in Brazil will be able to enjoy this model for 24 months from the moment they register, which reinforces the long -term commitment of 99food to the sector to always keep the best business for those who really make it happen,” the company said in a statement.
“Restaurants no longer need to give a third of what they earn just to cover costs,” says Bruno Rossini, senior director of 99. “This is a revolution. We are returning market control to those who cook and those who deliver. In an average order, restaurants can earn about 20% more than today – a real jump that transforms the delivery into a source of profit, and even guarantees consumers the most accessible food options in the market.”
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The company started to offer two models to the partners: the “Full Service”, in which 99food takes care of the entire process, with fixed delivery rate according to the distance; And the “marketplace”, in which the restaurant receives orders via 99food, but makes the delivery on its own, maintaining total autonomy.
With an investment of more than $ 1 billion only in 2025, and presence on mobile phone of 1 in 4 Brazilians, 99 says it is the company best positioned to challenge the market and its main players. Registration for restaurants is open throughout Brazil at merchant.99app.com.
In the simulation presented by the company, in the common practice of the market, in a request of 100 reais, 26.20 reais are paid with 12% commission plus 11% of the delivery fee and 3.2% of the payment transaction. With this, in a request of $ 100, the merchant gets $ 73.80.
In 99food, as the trader will not need to pay either commission or fee, the cost in the case of a request of 100 reais is 7.70 reais, 4.5% of the delivery rate and 3.2% of the payment transaction. That is, in a request of 100 reais, the merchant gets R $ 92.30
