ZAP // Mattel; Gage Skidmore / Flickr
“Well, maybe the kids have two dolls instead of 30 dolls,” the US president shrugged last week. Now prices are indeed rising: Barbie dolls have become the new victims of Trump’s tariff war.
The president of the United States recently extended his tariff war to the toys manufactured in China – and in other countries. At the time, Donald Trump repeatedly suggested that children Set aside the dolls.
“Well, maybe the children Have two dolls instead of 30 dollsand perhaps the two dolls cost a few more dollars than they would normally cost, ”said Trump-who has since repeatedly reinforced these unexpectedly anti-materialist comments.
Now, the toy giant Mattelcreator of the iconic Barbie doll, goes Increase your prices in the USAthe company said in a released on Monday.
The company also canceled its financial predictions for 2025, blaming the “Evoluctional US tariff panorama” by making it “Hard to predict spending of consumers ”.
A Mattel manufactures about 40% of your toys in Chinacountry to which Trump administration applied in March, arguing that Beijing is unfairly treating the US in commerce.
In the statement, the toy manufacturer says it will transfer part of its production out of Chinain an attempt to diversify its supply chain and resist the tariff stormand which will meanwhile “take measures regarding price policy in your US business when necessary.”
The company highlights that “it is operating in an uncertain macroeconomic environmentMA Significant volatilityincluding changes in global trade policy and American tariffs. ”
“Although the tariffs have not affected the results the first quarter of Mattel, the company is mitigate designed to completely compensate for the potential impact of the incremental cost of tariffs on future performance, ”adds Mattel’s statement
The expected measures include “accelerate chain diversification supplies, further decrease products provided by China, optimize the supply and range of products, and, when necessary, take Price fixation in its activities in the USA“.
Donald Trump continues to minimize concerns manifested in various sectors of the US economy, that his so-called reciprocal tariffs would increase product costs and lead to scarcitynote or.
According to an inquiry last month by the Association of Toy Association toy manufacturers to 400 American companies in the sector, almost Half believes Trump’s fares will lead to bankruptcy.
