The long partnership between Corinthians and Nike may have the days counted after 22 years. This is because the São Jorge Parque Club has advanced conversations to close with Adidas.
The intention of the São Jorge Parque Club is to start the new partnership with the German company in January 2026. The conversations are advanced and the values can arrive close to $ 1 billion – based on goals and triggers, with the possibility of advance, in a contract valid for ten years.
Corinthians and Nike have an automatic renewal agreement by 2029 that has been valid since December 2024, but even so, the chance of supplier exchange is very likely. The relationship between the two parts is shudder by several factors and should stop in court. The information was released by UOL and confirmed by CNN.
Already in 2025?
As CNN knew, Corinthians even thought of starting the partnership with Adidas “as soon as possible”, still in 2025, but learned that the company could not produce enough material in time to accept taking over the team later this year.
Therefore, the idea is that Corinthians arches the fine for the termination with Nike, already part of the amount they would receive from Adidas, and wait until January 2026 to start the new partnership.
One of Adidas’s promises to Corinthians is that the Club will be treated as a “first shelf club” club within the company’s team division. Nowadays, the German brand’s “elite” clubs are Real Madrid, Manchester United, Arsenal, Bayern Munich, Juventus and Liverpool.
What can “disturb” is the question of Flamengo, which is treated as “local elite” by the German brand.
Problems
It understands that there is a change in relation to the original contract: the operation of the brand in Brazil is done by Fisia, from the SBF Group, and no longer by Nike directly. Timon understands that this is a reason for automatic renewal to be contested and also does not fear a dispute in the courts.
In addition, the São Jorge Parque Club understands that the amount paid annually for the lagged – about $ 30 million. Adidas pays Flamengo, for example, $ 69 million.
By contract, Timon should warn Nike about any conversation with another brand – which did not happen, according to UOL. This can lead to problems with Corinthians, such as immediate termination with payment of fine and judicialization of the break.
Augusto on the bamba rope
One factor that can disrupt the negotiation between Corinthians and Adidas is the fact that.
Just as I brought my Timão, the business would need to be revised if Augusto Melo is removed from the position of president of Corinthians.
