IFOOD launched last Wednesday (7) a campaign to reposition the brand as a platform of multicategoria convenience. Named “iFood is everything to me” wants to show the company as a technology platform besides the delivery of meals, acting in the purchasing delivery in markets, pharmacies, pet shops and other retailers.
“In the last year we saw the number of these categories jump 50%, both in the volume of orders and in revenues, which shows a growing demand for convenience,” says IFOOD CEO Diego Barreto. “When going beyond food delivery, we redefine the borders that a Brazilian technology company can offer to simplify and add value to the entire ecosystem.”
There will be four advertising films for the campaign, which took place last Tuesday night. The company states that the campaign motto is based on the functional and emotional pillars. In the first, the videos highlight the iFood as a brand present in the lives of millions of Brazilians, delivering everything the public needs; In the second, a brand that delivers what people love through experiences and creating connections.
The “iFood is everything to me” motto has been introduced to the company’s actions since the beginning of the year, at events such as Carnival and Big Brother Brasil 2025. For the coming weeks, the campaign will be sustained on open TV, Pay TV, streaming, social networks and iFood’s app. Advertiser Nizan Guanaes and his team Nideias sign the idea. DM9, a creative advertising agency, develops the campaign.
Since 2019, iFood has been having testing shopping delivery in supermarkets. Over the years, the company has added new retail partners to the application, such as pharmacies, convenience stores and pet shops. Today, the application has over 115 million monthly orders and 55 million customers.
