The regulator of the media recalls, once again, “That the essential elements for citizens to evaluate the legality and statistical reliability of polls are the verification that was produced by a company accredited by ERC and that its disclosure is preceded by the mandatory deposit together” of the entity.
The regulatory entity for the media (ERC) warned this Friday with the circulation of false polls on social networks, pointing out that these situations “have high misinformation potential” and are being the target of opening processes.
In the context of the legislative elections of 18 May, the regulator of the media “It has identified the publication of alleged electoral opinion studies on social networks, which do not correspond to polls carried out by accredited companies with ERC”refers to the entity,
“These situations have high misinformation potential and are the target of opening the regulator’s investigation processes,” says ERC.
The regulator of the media recalls, once again, “That the essential elements for citizens to evaluate the legality and statistical reliability of polls are the verification that was produced by a company accredited by ERC and that its disclosure is preceded by the mandatory deposit together” of the entity.
Another of the elements is that “It appears published and disseminated by social communication agencies” and which “is accompanied by a set of mandatory elements (aka technical file), which include, among others, the identification of the responsible entity and the client, the target universe, the sample dimension, the sampling method, the response rate, the sample breakdown, the error margins”, adds ERC.
