New functionality allows users of the social network to buy and sell products
Tiktok launched Tiktok Shop in Brazil this Thursday (8.MAI.2025). This is a new functionality that allows you to buy and sell products through videos and live broadcasts.
The platform automatically updated the service to all users in Brazil, with a shopping tab.
By option “Showcase”Users can browse and purchase products from brands or breeders, as well as buying items highlighted in videos and live broadcasts.
The affiliate program is a resource that allows sellers to collaborate with content creators, promoting their products in exchange for commissions.
To assist sellers, Tiktok also made the “Seller Support”a learning platform designed to optimize sales.
The arrival of Tiktok Shop in the Brazilian market is considered a milestone for the e-commerce sector.
Brazil is the 3rd largest Tiktok market, with 111 million users. It is only behind Indonesia and the United States.
