They were ubiquitous in their childhood or youth, but suddenly disappeared as magic
Time goes by, time flies, and some brands that marked the time simply disappeared from the shelves and our daily lives.
Whether for changes in the market, mergers, bankruptcy or transformations in consumer habits, these companies missed.
Let’s remember six of these brands that were icons at their times!
6 brands that were successful in the past and today many do not know:
1. Kolynos
Present in Brazilian bathrooms for over 80 years, Kolynos toothpaste was synonymous with oral hygiene.
In 1997, Colgate-Palmolive acquired the brand and, to avoid monopoly, replaced it with Smile, meeting Cade’s demands.
2. Mappin
Founded in 1913, Mappin was one of the largest department stores in Brazil.
With stores that offered everything, from clothing to appliances, the company went bankrupt in 1999, after facing financial difficulties.
3. Lasting
Varig was the first Brazilian air, founded in 1927.
For decades, it was a symbol of excellence in the air sector. However, financial problems led to their bankruptcy in 2006.
4. Dako
Dako, founded in 1935, was a leader in the manufacture of stoves in Brazil.
After mergers and management changes, the brand faced difficulties and was acquired by Atlas Appliances in 2017.
5.
Supermarket chain founded in 1955, the houses of Banha had 224 stores.
Sponsor of the Chacrinha Program, the company bankrupt in 1999 after facing a serious financial crisis.
6. Thamco
Thamco, manufacturer of bus bodies, became famous for the two -story model nicknamed “cute”.
Founded in 1985, he faced financial difficulties and was renamed Neobus in 1996.
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