Geraldo Samor and journalism that is worth

At a time when headline became scream and opinion became algorithm, Geraldo Samor made the unlikely: bet on the text. And won.

Founder of Brazil JournalSamor has transformed Brazilian economic journalism in the last decade. With sharp calculation, chronicler language and an infallible radar for what matters – and just for what matters – he did BJ A must read for bankers, entrepreneurs, managers and journalists. And for those who just like to read well.

There is no fiery, no word left. Their phrases have the elegant dryness of an editorial from Financial Times and the rhythm of a chronicle of Carlos Heitor Cony. When it looks like he will lengthen, he ends. When you think there will be a lack of context, there is a paragraph that is worth an MBA.

Samor not only created a vehicle. Created a pattern.

Together with a team of rimped journalists – some created within the Brazil Journal – He showed that it is possible to do business journalism with intelligence and personality, without giving in to the shouting or the empowered language that historically dismissed readers from the economic news. He gave soul to mergers and acquisitions, humor to Fed (Central Bank) and historical context to the decisions of the Petrobras Council.

And with the same precision, he also writes about politics – without fear of displeasing. Its editorials have courage, lucidity and, above all, independence. Agree with him or not, it is always an indispensable reading.

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Today, Samor is in the head-and e-mail-of the most influential people in the country. From multinational executives to ministers of state, there are many people who start the day with a coffee in a hand and a text from the Brazil Journal in the other.

But for me, he is more than a brilliant reporter/editor. It’s an inspiration – as a journalist and as a person.

I’m lucky to be able to call him a friend. Lucky for chats in the middle of the afternoon, when he always gets time to help those who need it, even with his hallucinated routine.

And perhaps the secret is there: the way he writes – straight, generous and personal. In an accelerated world, he writes as if talking to one reader. Someone whom he loves and makes no effort to inform.

In a market increasingly based on clicks and impulses, Samor continues to believe in the text.

Thanks, Samor.

PS: This text is part of a series in honor of the big names in the Brazilian financial market, which I will publish in the coming weeks in the Infomoney.