Campaign led by Fhoresp seeks to transfer establishments to Rappi and 99food; IFood pronounces
The (Federation of Hotels, Restaurants and Bars of the State of São Paulo) started a boycott movement against the application, asking establishments to migrate to competing platforms such as Rappi and. The Federation, which represents about 500,000 establishments in the São Paulo region, claims that the application charges fees “Exorbitant” and does not establish adequate security criteria for restaurant accreditation. The boycott came after competing platforms announced the exemption of fees.
Rappi reported on Monday (5.MAI.2025) that will offer tariff exemption to partners for the next 3 years. The 99food, which returned to the market in April, also announced exemption, in this case, for registered, valid for 2 years. Restaurants were required to increase the value on the menu to cover the rates, ranging from 18% to 32%, according to Fhoresp note received by Poder360.
Edson Pinto, Fhoresp’s executive director, said through the statement that the decision occurred after failed attempts to negotiate. “We have tried, over the past few years, to negotiate, in every way, with IFood. However, it is adamant. The excessive rates it practices even make practically restaurants work for it. The monopoly did not do well for iFood, which established a predatory and dominance relationship with partners,” declared Pinto.
The Federation states that the application dominates approximately 90% of the meal delivery market. IFOOD denies this information, stating that about 65% of orders are still made by channels such as WhatsApp, telephone or applying apps.
The issue of food security was also raised by the entity. “To give you an idea, Fhoresp has asked the iFood to be the obligation of the establishment’s business license or that issued by sanitary surveillance as a condition to act on the platform. However, it is denied. This is a risk to public health, because there is no guarantee where the consumer is buying food, the provenance of products, as well as storage and manipulation”explained Pinto.
The executive director sees the current moment as an opportunity for the sector. “Without a monopoly, we now have a scenario that enables the meal entrepreneur outside the home to migrate to platforms that allow a profit that supports their own business, not being at the mercy of a single platform and that has devastated the entire industry,” these.
In response, iFood issued a note stating that it defends “free market and free competition ”. “We continue focused on reinforcing our long -term commitment to the sustainable growth of the entire ecosystem, offering the best experience for restaurants, delivery and consumers, always innovating and investing in the country. We are committed to enhancing the success of partners, optimizing and boosting each establishment registered on our platform and ensuring quality service.”
The platform also said that “More than 400,000 partner establishments have access to online payment experience; Fraud Prevention and Reversal; Strategic information for restaurants, such as the most profitable times and neighborhoods; the possibility of providing various forms of payment; information about and different consumption behaviors of their customers and, above all, marketers, helping small entrepreneurs expand their brand, leading visibility beyond their neighborhoods, social networks, TV channels, TV Outdoors and Radio – Expanding range to up to 10 km away from your point. ” And stressed that “The statement that it has over 90% of the market is not true.”
Parallel to the boycott of the establishments, IFood faces pressure from the delivery, who made a strike in March. Professionals claim a minimum delivery rate readjustment, from $ 6.50 to $ 10, and an increase in the amount paid per kilometer run from $ 1.50 to $ 2.50.
Read IFOOD NOTE:
“IFOOD defends free market and free competition. We continue focused on reinforcing our long -term commitment to the sustainable growth of the entire ecosystem, offering the best experience for restaurants, delivery and consumers, always innovating and investing in the country. We are committed to enhancing the success of partners, optimizing and boosting each establishment registered on our platform and ensuring quality service.
“IFOOD reinforces that the statement that it has over 90% of the market is not true. We are a Brazilian company that has adapted over the last 15 years to regional and international competitors. The delivery market is already highly competitive and pulverized. About 65% of delivery requests in Brazil still happen through WhatsApp, telephone and restaurant applications.
“By selling through iFood, the more than 400,000 partner establishments receive the online payment experience; Fraud Prevention and Reversal; Strategic information for restaurants, such as the most profitable times and neighborhoods; Possibility to provide various forms of payment; Information about and different consumption behaviors of their customers and, above all, marketing, helping small entrepreneurs expand their brand, leading visibility beyond their neighborhoods, with social networks, TV channels, billboards and radio – expanding range to up to 10 km away from their point.
“Today, iFood is a reference of Latin America technology and supports the competitive market for the ripening of delivery in the country. We value the positive impact we can generate and we know our responsibility to collaborate for the development of all agents in the sector: delivery, partners and consumers. IFOOD’s ecosystem generates more than 900,000 direct and indirect jobs in all regions of Brazil. We reinforce our commitment to the productivity of restaurants, the reach to the end customer and the development of the delivery market in Brazil.
“Fhoresp is using incorrect information, accused of IFOOD of having 90% of delivery.“
