SAO PAULO (Reuters)-The units of the LWSA () Bling and Tray Technology Services Company signed a strategic partnership with Tiktok, by Chinese Bytedance, for the launch of Tiktok Shop in Brazil, the company’s popular company’s e-commerce store for its short videos, LWSA said on Monday.
Bling is a Micro and Small Business Management System (ERP) that offers solutions such as invoice issuance, inventory control, marketplaces integration and e-commerce platforms, while tray supports the creation and scaling of online stores, with customization features, sales channel integration and other tools.
Tiktok announced the launch of its electronic store last week, with Santander analysts stating that the company adopted an aggressive commercial strategy aimed at rapid growth: zero commission rate in the first 90 days – limited to $ 58,000 per seller – Free Shipping Policy and bringing big brands since day one.
“The company has adopted a broad approach, establishing partnerships with weight names of retail (Arezzo, Natura, Riachuelo),” they said in a report last week.
LWSA said on Monday that from now on, shopkeepers using Bling and Tray will be able to connect their e-commerce directly to Tiktok Shop. “Integration aims to open a new sales channel, providing consumers with a surrounding purchase journey within the app itself,” he said.
Brazil is one of the most relevant regions for Tiktok, with a user base of about 126 million. Tiktok Shop has also been released in Mexico in February. Both important markets for e -commerce platforms such as Amazon and Free Market.
