A FIFA prepares bet on a silent revolution in soccer worldwide. In exactly one month, on June 14, the Club World Cupin the United States, with 32 teams from all continents. More than a new tournament, the championship is the entity’s big bet to reformulate the global calendar of clubs and create an event with Champions League business and sports weight – but with the advantage of being played in just one month.
The political dispute cannot be taken from sight that the entity also wages with the UEFAwhich commands European football.
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With the competition scheduled to take place every four years, always in a fixed window, FIFA wants to centralize the attention of club football in a short, profitable intercontinental tournament with ample global exposure. The idea is that Super World Curbs become a fixed high point in the football cycle, forcing national alloys and continental confederations to adapt and reorganize their calendars.
More than sports ambition, it is a market strategy. The tournament was designed to rival elite competitions, such as the UEFA Champions League, which today reigns absolute in terms of visibility and financial return. FIFA, however, bets on compact format and the global force of its brand to turn Super World a new reference.
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Money as an asset
To ensure adhesion and relevance, FIFA has prepared a billionaire award. US $ 1 billion will be distributed among R $ 5.8 billion) among participants. Each Brazilian club classified has already secured US $ 15.21 million (about $ 86 million) just for being in the dispute. The champion can earn up to $ 125 million (R $ 713 million), considering the bonuses for victories and phase advance.
The model foresees staggered awards:
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- Group phase: US $ 2 million per victory and $ 1 million per draw
- Eighth Final: US $ 7.5 million
- FINAL FOUNDERS: US $ 13.125 million
- Semifinals: US $ 21 million
- Runner-up: US $ 30 million
- Champion: US $ 40 million
In addition, European clubs will receive extra values between $ 12.81 million and US $ 38.19 million, according to ranking based on sports and commercial criteria.
To make this figure possible, FIFA has given up any direct profit: all the money raised with sponsorship, box office and transmission will be destined to clubs after the operating costs of operating costs.
Inevitable comparisons
Champions League, the largest club competition in Europe, which serves as a commercial model for the new tournament, annually distributes € 2.45 billion (R $ 15 billion) among the participating clubs. In the last edition, Real Madrid, for example, raised at least € 85.14 million (R $ 478 million).
Libertadores 2024, organized by Conmebol, paid a total of US $ 225.9 million (R $ 1.13 billion). Botafogo, having started the campaign at pre-liberators, received about $ 200 million for the title.
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Thus, with prizes close to or superior to these tournaments, the Super World Harvested with an unprecedented weight and potential to attract even more attention from clubs and fans in the next cycles.
Brazilians in the dispute
Four Brazilian teams will participate in the inaugural edition of Super World: Palmeiras, Flamengo, Fluminense and Botafogo, current Libertadores champion. South America will still be represented by Boca Juniors and River Plate.
In the list of big European names are Real Madrid, Bayern Munich, Manchester City, Chelsea, Atletico Madrid and Inter Milan. From the rest of the world, the largest African winner Al Ahly stands out and the United States Inter Miami, which features Lionel Messi as their main star.
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Transmission and sponsors
The event will also have global weight outside the four lines. Sponsors include international renowned marks: Bank of America, Hisense, Ab Inbev, Coca-Cola and Visa. Transmission rights were sold to the Dazn platform, with resale permission for each country. In Brazil, the coverage will be due to Globo and Cazé TV.
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Impact on calendar and football
The tournament between June and July obligations obliges federations and alloys to adapt. In Brazil, for example, the Brazilian Championship will break in the calendar so that the clubs can participate in the competition without overload. FIFA argues that by concentrating the tournament in a specific window every four years, it will be possible to avoid conflicts with other competitions and also foster new business models for club football.
More than a simple sports dispute, Super World is a FIFA power and influence laboratory on the calendar and international football market. If successful, it can consolidate itself as the new sports milestone-and challenge Champions League hegemonies as the world’s most important club tournament.
