The company focused on diets had almost 5 million customers. It was everywhere; Now there influencers and gyms.
Many people who wanted to lose weight quickly and safely sought WeightWatchers. When we referred “many”, there were really many: in their peak of popularity, they were almost 5 million customers.
There were many formations, many cities in the US, seen on the main streets, entered parish halls. This pioneer was “everywhere”, dominated the diet industry.
It was like this for over 50 years. But in recent times has lost more than one million members and has entered bankruptcy.
It is complicated to compete in a market transformed by influencers of social networks (the famous influencers) and by injections for weight loss, or by Ozempics from this planet.
Opened bankruptcy But it won’t close doors. In a statement, Weightwatchers ensures that opening bankruptcy will help solve your biggest problem: its debt about 1.12 billion euros.
Your weight loss program (which includes injections) and workshops They will continue, but now with a “holistic care model” to support the “person as a whole.”
Now officially self-entertains as a “People -centered technology company”.
A warns that this is a sign that The diet industry is being defeated in the market. By Ozepic, Wegovy, the gyms, for example.
You will be farther. Remember that Oprah Winfrey, which was part of the Weightwatchers Board of Directors and had 10% of the company’s actions almost a decade ago, left office and sold its actions last year.
But warns that the market is really difficult for companies like this: a new generation of women found that beauty and health were not just a matter of weight; influencers show that women can also gain muscle in the gym.
The company, losing thousands members year after year, tried just about everything to wage its decline. Even with cruises. But it didn’t.
It has not yet given up, and if you get the desired financial restructuring, you should bet on weight loss injections.
“Enough of telling calories”highlights the German newspaper.
