Magazine Luiza () announced the launch of a community initially focused on women who sell in marketplace of the company. The group named “Luiza Business Women” is a forum that will promote free courses, workshops and mentoring for entrepreneurs. Today, women represent 34% of the base of sellers in the marketplace of Magalu, which already has over 360 thousand sellers in total. Setting up a community -oriented community was a desire for Luiza Trajano, chairman of Magazine Luiza’s Board of Directors, who announced the news.
The retailer identified that more than 80% of the entrepreneurs who are in the marketplace of the company earn up to R $ 50 thousand. The community comes up with the potential to leverage these sales and, in addition to a trail of knowledge, will also bring financial incentives, such as reducing fees to sell by Magalu e-commerce. The size of the discount was not revealed. It will be detailed in a face -to -face event with the entrepreneurs, scheduled for May 22.
“The entrepreneur doesn’t just need money. She needs training with money for working capital. And guidance on how to use this money,” said Luiza Trajano. Entrepreneurs who sell for marketplace From companies acquired by Magazine Luiza, such as Kabum and Netshoes, will also be inserted in the community. The company also opened the group for sellers that do not yet sell on the platform.
“Women who have a large company can also participate. So I didn’t even want to use the word entrepreneur, which is very beaten. It has been ‘businesswoman’. The little one may be the one who needs us the most, but the big one can also help the little one,” said the president of board of the retailer.
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Luiza Trajano returned to talk about the impact of high interest rates of the economy, especially on small and medium entrepreneurs – and signaled that Magazine Luiza could facilitate access to credit, within the proposal to support business women.
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“Magazine Luiza today also has a bank, an institution that can have a line [de crédito] For women and a faster line. We will create something, ”added Luiza.
E-commerce sales already represent 70% of Magazine Luiza’s sales and totaled R $ 11.2 billion in the first quarter of this year. Of this total, R $ 4.6 billion (41%) came from marketplace.
