Only two years will be HBO Max again. In 2023, Warner Bros. Discovery to make effective the fusion of the contents of the prestigious HBO and the lifestyle, entertainment and sports of discovery brands. Then, those responsible thought the best option was to eliminate HBO from the name of the platform. That did not involve the disappearance of HBO, which would continue to be the usual payment channel and produce its usual quality content, but in the streaming It would be distributed under the Max brand. There were those who questioned that it disappeared from the name of the platform, formerly HBO Max, such a strong and with so much prestige and HBO.
Two years later, Warner Bros. Discovery reculates and returns to the original name: from this summer it will be HBO Max again. “We believe that HBO Max represents our current proposal to the consumer much better,” Casey Bloys, HBO content president, during the company’s presentation, said Wednesday. “And clearly establishes our implicit promise to offer content that is unique and, as HBO has always said, that it is worth paying for it.” “The powerful growth we have seen in our service streaming It is built on the quality of our programming. Today we bring back the HBO, the brand that represents the highest quality in the medium, to further accelerate that growth in the coming years, ”added David Zaslav, president and executive director of Warner Bros. Discovery. It was not mentioned whether the new change would mean modifications in the subscription price.
The announcement of the return to HBO Max arrives only two months after Max’s logo suffered a change leaving the color blue behind to change it for the black with which HBO was identified. Now, in addition, the acronym of the chain in which they were issued are added Los Soprano, The Wire o Game of Thrones. It is a new band for a service of streaming That he was born in the United States in 2008 with the name of HBO GO, HBO Now was changed in 2015, he went renamed as HBO Max and in 2023 he turned in Max. In Spain, he was born in 2016 as HBO Spain and became 2021 into HBO Max. Since 2023, as in the rest of the countries in which it operates, it became Max.
The new name change was announced in the company’s official networks with jokes and memes that tried to collect the general feeling of users to so much alteration.
